Unilever

INTRODUCTION “What is globalization?” and “what are its negative effects” are the questions which we should begin with. There are numerous definitions pertaining to globalization; Merriam Webster’s dictionary defines globalization as “the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets.”(Merriam Webster)…

Case Study of Kraft-Heinz Mergers In the late March of 2015, two investment firms – 3G Capital and Warren Buffet’s Berkshire Hathaway invested $10b and created a new merger company, The Kraft Heinz Company (NASDAQ: KHC). It is a merge between Kraft Foods Group (Kraft) and H.J. Heinz Company (Heinz). This merger will make them the third largest Food and Beverage Company in the North America and fifth in the world (CNBC, 2015). The H.J. Heinz Company was founded in 1869 by Henry John Heinz with…

Nestle Maggi – Product overview Nestle India Ltd has launched Maggi in 1982 in India. It is a brand of instant noodle manufactured by Nestle. It was founded by the Maggi family in Switzerland in 19th century. The brand is popular in many countries including India, Australia, Malaysia, New Zealand, Singapore and South Africa. The maggi company merged with Nestle in 1947 and today it is a leading culinary brand and part of the Nestle family of fine food and beverages. Their main focus is on health…

Young women and men all over the world are succumbing to a terrible and deadly disease. In the United States alone, about 24 million people struggle with the private and very personal hell of eating disorders. This number itself is an estimation: only about 10% of people with eating disorders will receive treatment in their lifetime. Disturbingly, it seems as though this plague has been particularly virulent with students: in one survey, more than 90% of women on a college campus admitted to…

Church & Dwight’s corporate strategy consisted mainly of growth and retrenchment strategies. Some instances of stability strategies can also be seen as part of their corporate strategy. Horizontal growth strategies (external) include acquisitions, international expansion and strategic alliances or partnerships with other firms. They reshaped company through acquisitions and had an annual organic growth rate of 3–4%. Church & Dwight pushed aggressively into consumer products outside of sodium…

Personal Care Introduction ITC ventured into the Personal Care business in 2005, keeping with its aspiration of being India’s premier and diversified FMCG company providing different range of products to its customers. Within a short time period, ITC has launched a number of brands like Vivel, Fiama Di Wills, Engage etc. ITC does extensive consumer research to capture the consumer tastes and trends and then tries to incorporate them in their personal care products. The R&D and Product…

margins, high shelf turnover and high volume sales items. Since levels of involvement are low for the purchase, decision firms rely heavily on advertising and promotion to increase sales. Some of the key players in the international market include – Unilever, Procter& Gamble, Colgate-Palmolive, and Nestle. Prominent FMCG companies of Indian origin include – ITC, Dabur, Marico, Parle, Cavin Kare, Amul, Britannia, Tata Global Beverages etc. 2.3 Over view of the FMCG sector in India The Fast…

General Information The city of Brasilia is the capital of Brazil, located in Northeast South American. The country has a population of 2.48 million people. It is described as having a tropical climate, with more rain during the summer than the winter. The dominant religion of Brazil historically was and still is Christianity. Brazil possesses a richly spiritual society formed from the meeting of the Roman Catholic Church with the religious traditions of African slaves and indigenous…

Reasons for losing out FMCG brands through online: As powerful a marketing medium as the Internet is, its potential for targeting and engaging traditional supermarket shoppers is at best variable for FMCG brands seeking to gain new customers and sell products. This is because everyday FMCG brands in the foods, beverages, pet food, household and personal care categories are typically low involvement purchases requiring little more than momentary thought before consumers add them to their…

OBJECTIVES OF SUMMER INTERNSHIP 1. A TRIAL RUN One of the basic focuses of a passage level position is to open you to a particular job and a calling or industry. While you may have an idea in regards to what an occupation is like, you won't know until you truly perform it if it's what you thought it was, whether you have the readiness and aptitudes to do it and if it's something you like. 2. RESUME BUILDING When you apply for occupations, the more experience and accomplishments you have,…