Unilever

“Fair & Lovely, the largest selling skin whitening cream in the world, is clearly doing well. Fair & Lovely is marketed by Unilever in 40 countries in Asia, Africa and the Middle East, with India being the largest single market. Fair & Lovely is certainly doing well financially.” (Karnani, 2007) This just shows the severity of women not being able to be comfortable in their skin…

Company Strategy Report: Old Spice Background The reason why Old Spice is an interesting case for this report is that is it not only a bright case of use of digital marketing, particularly social media, but it is also a example of a brand with a clear and great challenge: reposition itself for a new generation. Old Spice was created in 1934 and acquired by P&G in 1990, with the company looking to capture the young male personal care market. What started with just deodorants is now a full range…

A. ublic Relations and Persuasion Smith defines persuasion as the attempt to sway people through ethical means, which enhance the autonomous society. "Persuasion is neither deception, which relies on miscommunication, nor is it coercion…" (Smith, 2002) Smith argue that persuasion depend on force rather than communication. Persuasive communication is the backbone of Public relations; practitioners employ an understanding of the attitudes and behaviour of the target market to bring a change. Axe…

INTERNALIZATION OF HUMAN RESOURCE MANAGEMENT International human resource management (IHRM) is the study and application of all human resource management activities as they impact the process of managing human resources in enterprises in the global environment, that is, it is about human resource management in a global context. The conduct of business is increasingly global in scope and managing human resources has become even more important in the successful conduct of global business. Human…

In simple words a brand is a name, term ,logo ,design, symbol or combination of them that identify the seller and differentiate them from other competitor brands not only this brand refers to something that has created consciousness, status and fame in the marketplace For me brand is not very much important but it helps in identification of goods using lesser time thus no wastage of time occurs. In our country brands have somehow become important in identification of standard of living it…

“The NFL still has a Domestic Violence Problem and its impacting on us the spectators Literature Review Introduction: In the past researchers have drawn on a number of theories on masculinity (Sirgy 1982, Arnould and Thompson, 2005) and social relationships (Azjen 1991, Sen and Bhattacharya, 2001) to classify and explore the motives in professional sportsmen domestic violence. Within this stream of study the related practices associated with machoism and domestic violence in a sense of…

Patanjali Ayurved has become a force to reckon with in Indian FMCG, food and health segments, even without having invested in the traditional advertising channels for years. The only advertisement mediums used for a long time were the ‘word-of-mouth’ and advertising through the yoga camps of Baba Ramdev. Now, crores have been allotted for Patanjali’s advertising across various media channels and one can only imagine the potential heights it would reach. Its revenue grew from Rs. 450…

Company Introduction GSK Glaxo Smithkline (GSK) is a science-led global healthcare company. They research and expand a broad range of fresh products in three primary areas of Pharmaceuticals, Vaccines and Consumer healthcare. They have a important worldwide presence with commercial operations in more than 150 countries, a network of 84 manufacturing sites in 36 countries and large R&D centres in the UK, USA, Spain, Belgium and China. They are experts in oral care, combining a unique…

definitely agree with that statement and 46% of respondents agree partially. Thus, it can be concluded that US consumers have a relatively positive attitude towards functional foods. At the moment such leading international food companies as Nestle ́®, Unilever©, Danone and others have their own research centers, where they investigate the impact of novel functional foods and nutraceuticals. The development of functional foods will bring the food industry on a new level. New technologies and…

A key element in any successful business is budgeting, as seen in 2007 where budgeting was one of the key factors that increased managerial performance, CIMA (2007). Budgeting is the process of compiling detailed financial plans for acquirement and use of financial and other resources over a stated time period. In order words, budgeting is the outcome of the transition from a businesses plan for the future to financial values that can be easily measured. It requires a lot of time and resources,…