Unilever

According to Schouten and Glasbergen (2011), the inception of RSPO in 1990s came from WWF (World Wide Fund for Nature) due to environmental problems caused by oil palm expansion. Through an external consultant, WWF-Switzerland explored the chances of a private sector partnership for setting a sustainable palm oil standard. In 2002, the meeting attended by representative from retailers, food manufacturers, palm oil processors and traders, financial institutions and WWF-Switzerland was finally…

not a makeup company, they have instilled a unique element to their brand by making their customers feel beautiful just by using their widely-known body wash. Dove was founded in 1957 by the Lever Bothers, which is now owned by its parent company, Unilever, which originated in the United Kingdom (Dove: Brand Profile 2017). The Idea for this new moisturizer came about during…

Entering the final year of our academic program and studying the advertising workshop this semester, we have been tasked to produce a marketing plan for the brand “JOLLY BEAR”. Jolly Bear hopes to learn who exactly is buying their product, if the new generation is familiar with their brand, and, if they are, what they think about them. Jolly Bear also wishes to know how to best reach the new generation. They are giving us one semester to answer these questions, and draft a marketing plan with a…

PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even…

It is a common (and one would consider normal) sight in most American preschools or day cares, a little girl will be playing with her baby doll, rocking it and crooning lullabies, while a few feet away from her a little boy is waging an epic battle with his toy solider. The concept of nature versus nurture is a question that has plagued sociologists and psychologists for centuries, what causes a person to act a particular way? Sex influences how society expects a person to behave and think, in…

Dove Pro-Age Fighting Stigma and Embracing Real Beauty: Advertising floods the airwaves of our culture. With another corporate sponsor at every turn, we cannot help but be influenced by the messages of a constantly streaming commercials. Advertisement in American culture is a time old practice, we seldom see a positive message in regards to aging. Dove Pro-Age breaks the barriers of a culture that seemingly despises aging, and especially the aging of women. By boasting unconventional…

Proctor and Gamble Thank You, Mom Campaign Procter and Gamble is one of the most, if not the most, successful companies this world has ever seen. They are the parent company of over 70 different brands including very well-known brands such as Tide, Bounty, and Pampers. Over their years, Procter and Gamble have had a number goo marketing campaigns, but their recent “Thank You, Mom” campaign is probably their most impactful marketing campaign to date. This campaign has a very impactful message…

Animal Testing Each year it is estimated that over 100 million animals are tested on for scientific purposes around the world. The debate of whether or not scientists should use animals for experimentation has been a big problem for many years. Scientists use the animals to test out the safety and efficacy of products. Animal testing has gotten to be a big problem and it needs to be stopped immediately because it is not fair to the animals. Animal testing is cruel and unfair to the animals and…

Food security, defined as the ability to provide sufficient food for the global population relying on a healthy and sustainable nutrition (Godfray et al., 2010), is likely to become one arduous challenge to the following decades. The predictions of The United Nations, in which the world’s population by 2075 will achieve about 9.5 billion people (Institution of Mechanical Engineers, 2013), suggest that modern and efficient measures must be taken to follow the prospective food requirements.…

The strategy that Starbucks uses is broad differentiation where they seek to differentiate their product offerings from rivals’ with attributes that will appeal to a large variety of consumers. The key market characteristic for the strategy of differentiation to work is that buyers’ needs and preferences are very diverse and cannot be satisfied with a standardized product offering. This is an evident characteristic of the market because consumers all have different preferences on the way they…