Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…
CONTENTS: Chapter Page 1 Prologue 3 2. The Family 16 3. Leadership and its impacts 55 4. Social Constructs and Conspiracies 80 5. Professional Barbarism 122 6. Politics and Health 160 7. Race relations and Deception 178 8. Education and Employment 205 9. Economics and Globalisation 222 10. Religion and the Apocalypse 240 11. Change of global Culture 260 12.…
How is RFID technology related to Wal-Mart’s business model? How does it benefit suppliers? Wal-Mart’s basic business model is “low cost.” RFID promises to reduce supply chain costs and improve the availability of items on store shelves. The world’s biggest retail chain wants RFID readers installed at store receiving docks to record the arrival of pallets and cases of goods. Software uses sales data from its point-of-sale systems and the RFID data about the number of cases brought out to…