Under Armour

Over the years, Under Armour has made a name for itself among the top sportswear companies around the world. It started in 1996 and rapidly grew into the reliable well-known brand we are familiar with today. Under Armour now makes sportswear for all sports and apparel for casual situations as well. They endorse professional athletes in numerous different sports in order to express their variety of clothing and accessories. Under Armour has also been known for sponsor reality television shows,…

The specific industry I’ve selected is the retail industry, The Under Armour company. UA was founded in 1996 by Kevin Plank, he started with a plan to make a superior T shirt that provided compression and wicked perspiration off your skin. In today’s market, Under Armour is in competition directly against Nike and Adidas offering many of the same products, from footwear to sports gear. Even though Nike and Adidas have more resources at their disposal from being established longer, UA continues…

The following paper analyzes Under Armour; a footwear, apparel and accessories firm launched in 1996. Having witnessed an impressive growth recorded since 2005, the company has grown to rival some of the biggest names in the industry including Nike. This has been largely in part to different financial management strategies, which have focused on aggressive growth plans and accelerated revenue income plans. The paper takes a look at the company’s short and long term financial management plan,…

Team Erie 1 Chandler Curry Samuel Roberts Colt Robinson Bryan Ruef Ralph Vater Under Armour Team Paper Below are the top priority issues that we believe Under Armour needs to address as well as the actions needed to steer Under Armour into an even stronger position that will challenge Nike’s leadership position. 1. Issue: Under Armour has a small share of the global market. Action: Continue current strategy of increasing global awareness. Create increased brand awareness through additional…

2011, Under Armour has an estimated 2.8 percent market share in the multi-segment retail market for sports apparel and active wear in the United States. The company comes in third place in terms of market share, which is right after Nike’s 7 percent and Adidas’ 5.4 percent market share. Under Armour’s net revenue is heavily based on its sales in North America, which makes up about 94 percent of its net revenue, while the net revenues in other foreign countries only make up for 6 percent. Under…

Corporation 2014, CSR Communication Plan. Available from: <http://www.slideshare.net/LaJos11/csr-communication-plan-quiksilver?next_slideshow=1>. [10 November 2014]. 9. Linkedln Corporation 2014, Under Armour: PEST and Industry Analysis. Available from: <http://www.slideshare.net/BrianTeufel/assignment201-under-armour-pest-industry-analysis-11623928>. [10 November 2014]. 10. WordPress.com n.d., PESTEL Analysis of the macro environment. Available from:…

“Brand is not a product, it’s not one item. It’s an idea”. Kevin A. Plank, CEO and founder of Under Armour realized that. Under Armour that started as a shirt that will stay dry during football games, turned into the second largest sport apparel company in the world. It is likely that Under Armour will become the biggest company by 2020. The company has multiple sponsors. Even President Obama wears Under Armour. Kevin Plank was born August 13, 1972 in Kensington, Maryland. He is one of five…

viewing a commercial/ad for Nike, Adidas, New Balance, or Under Armour. More than likely, their ad consists of an influential athlete that they are using to persuade athletes to support their brand. For this essay, I have chosen to analyze an ad made by Under Armour. In this ad, Under Armour uses the influential athlete and legend that is Muhammad Ali as means to get athletes to buy their athletic gear. By using such an athletic icon, Under Armour created a sufficient ad that made its voice,…

apparel company ‘Under Armour,’ was broadcasted as the “fastest speed skating suit in the world.” Once the United States’ speed skaters performed poorer than what was expected, the athletes began to have doubts. The Mach 39 had never been worn in competition before the Sochi games, so many wondered if it was to blame. Under Armour claims they wanted to keep the suit a secret incase if other people found out about the technology. After the speed skater’s less-than performance, Under Armour…

The Under Armour brand has expanded from the roots of the company and just performance wear, to offering a variety of lines for men, women, and children. Their advertisement ideas are geared toward teenage athletes and young adults, men and women alike. Under Armour has contracts with male athletes like Tom Brady, Stephen Curry, Cam Newton, and Bryce Harper which focus their ads toward teenagers to young adult males. While also having contracts with female celebrities, such as Misty Copeland,…