Sushi King Kampar, there are no major competitors as Kampar is still considering as a developing town. But there was new rise of Japanese cuisine after the number of students in University nearby increase. In Bandar Baru area, there are Shunka, Esu Udon House, Shomin Sushi, E-Bento and Niko Niko Onigiri Restaurant. Sushi King Kampar aiming to target on different groups of market. This can reflect from the designation of the variety of foods Sushi King has. For University students and workers,…