U.S. Immigration and Customs Enforcement

al., 2000). Racial profiling has three defining features according to academics. First, it refers to substantial differences in police stops and search practices. Second, it refers to significant racial differences in interrogation practices and custom searches. Third, it refers to undercover stings operations that target specific racial community (Wortley & Tanner, 2004; Harris,…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…