Typography

Memes popping up in the internet’s social media feeds and blogs and becoming exceedingly prominent. Many of these so-called memes appear to be harmless and tend to generate various chuckles, although many of them can be considered offensive or even disturbing to some viewers. The word “meme” was first introduced by Richard Dawkins in his 1989 book The Selfish Gene, and his intentions included spreading an element of a culture or system of behavior that is to be passed from one individual to…

Introduction (200 words) Community health care is a broad and every expanding topic which underpins many social, political and economic decisions. For community nurses to provide optimal care to their clients an understanding of the health care principles is essential to how they will be provided within the nursing and community setting. This essay will discuss how knowledge and understanding effects health literacy and the underlying health principles that are relevant to a large Afghanistan…

2. Introduction There are a wide variety in types of advertisements used in selling products or services and disseminating information. Among these, public service announcement (PSA), are messages in the public interest disseminated by the media with the objective of raising awareness, changing public attitudes and behaviour towards a social issue. For this essay, I have chosen a PSA as the subject of analysis mainly because I have found very interesting in terms of it design and…

“Borges and I” by Jorge Luis Borges is one of many representations of mankind’s tendency to view one’s life as a drama, in which they themselves are actors, and can manipulate their characteristics. “I like hourglasses, maps, eighteenth century typography, the taste of coffee and the prose of Stevenson; he shares these preferences, but in…

One of the biggest brands of the 21st century, Coca Cola is regarded as the most famous carbonated drink ever invented. The beverage was initially promoted as patent medicine but later gained popularity for its cola taste. The popular soft drink brand is known for it’s heritage contained in the logo, and its aspirational, fun-loving attitude portrayed through advertising. Coca-Cola began in 1886 Atlanta, where Dr John S. Pemberton’s curiosity led him to creating a caramel coloured liquid, which…

When we look on a larger scale the India owns a rich cultural heritage. The culture plays a vital role in defining the particular design style of a place or people with time. The objective of the paper is to study the changes in culture and heritage from vernacular to modern era around India. Vernacular design has been evolved through a process of trial and error from ages. In Methodology the vernacular and contemporary are documented and analyzed on various parameters of tradition. The…

Collectivism implies that people are integrated from birth into strong, cohesive groups that protect them in exchange for unquestioning loyalty. Hofstede found that individualistic cultures value personal time, freedom, challenge, and such extrinsic motivators as material rewards at work. In family relations, they value honesty/truth, talking things out, using guilt to achieve behavioral goals, and maintaining self-respect. Their societies and governments place individual social-economic…

female oriented cigarettes represent a fashion accessory, this time they took on that of a delicious treat or dessert. The layout also evokes a sort of classical elegance as the first two, the page itself simulates an old magazine ad: the Camel typography is slightly faded; the page is somewhat of withered beige and its framed with a rustic pink pattern. So the classicism remains consistent in this ad, but the delivery and emphasis is a bit different. The comparison this time is that the Camel…

He turned a little sideways in his chair to drink his mug of coffee. At the table on his left the man with the strident voice was still talking remorselessly away. A young woman who was perhaps his secretary, and who was sitting with her back to Winston, was listening to him and seemed to be eagerly agreeing with everything that he said. From time to time Winston caught some such remark as 'I think you're so right, I do so agree with you', uttered in a youthful and rather silly feminine voice.…