Typography

Services desk of the Wells Library is one of the best I’ve seen in terms of its use of repetition. The document’s rhetorical purpose is to promote the Scholar’s Commons research and publishing workshops to staff and students of IU. Both the color and typography aid in achieving this purpose, as they are consistent throughout the entire document, and thus, provide the audience with extremely accessible and organized information. The mint green that encapsulates the title on the cover of the…

Sam Butz Exercise 3 – Choice 2 (Paper) ADV 3361 February 21, 2017 @mrseaves101 To me, Instagram has transformed into one of the best sources for inspiration. While it is a platform to portray social life, it has also transitioned to be a platform to show off work. Many people have utilized Instagram as a tool to network and broadcast information. Sometimes, the best inspiration is curated by the “Sponsored” feeds. This was the case with Mrs. Eaves, whose name I later found out after some…

Civilization through an imperial power of the Athenian Empire to a dominant cultural model of the Hellenic Civilization in the Ancient World. Ancient Greece is simple the foundation to our modern society, the develop and created from language, typography, philosophy, architecture, history, science, geography to astronomy, art, beauty and much more. -The musical notation system that we use…

In Gene Luen Yang’s American Born Chinese, the three separate (yet colliding) stories of the Monkey King, Jin Wang, and Danny and Chin-Kee make the book appropriate for presentation as a graphic novel. Despite having three different stories in the one book, it does standalone. After all the tales come together in the end and you learn that Danny was really Jin who was trying to escape his Chinese heritage and Chin-Kee turned out to be the Monkey King, there is no need for further resolution. The…

nothing after the age of 28, his accomplishments to that point alone would make him one of the great pioneers in visual communication” (http://adcglobal.org/hall-of-fame/herbert-bayer/). Although Bayer was most passionate about graphic design and typography, he was also very proficient within the fields of architecture, corporate design, exhibition design, earthworks, painting, printmaking, photography, and sculpture. Throughout his lifetime, Bayer would consistently pursue challenging projects…

broad sense it is the production of visual statements. The term was first used by the American book and advertising designer W.A. Dwiggins in 1922. At that time it served the purpose of pointing toward a new profession that was broader than either typography, book design, or advertising design alone. For many years the term “graphic design” held because the range of media that graphic designers worked in did not change dramatically. By the early 1960s you had graphic designers working on large…

mirrored image. This placement creates a uniformed look on the book cover. In addition, the blocks of text creates another an example of repetition.The usage of typography throughout the cover also follows the principle of repetitions. Despite the different kerning and leading of the letters, they all follow the same style of typography. The book title is horizontally and vertically aligned on the center of the book cover, drawing the reader’s attention to the bold letters. In addition, the vine…

From Metal to Man A stereotype used to be a chunk of metal; In the late eighteenth century, the term "stereotype" described a metal plate that was used in the printing process. These metal plates were used to seamlessly duplicate typography; Stereotypes were used to create hundreds of copies of text that were identical to one and other. In more recent times, the term "stereotype" has evolved; Now, a stereotype is an overly-simplistic image of an individual that is subconsciously projected onto…

cup, containing iced tea, is placed on a dark table, and various descriptions found toward the center of the ad, draw the audience's attention to the most significant word you. The denotative and connotative meanings of each description, pathos, typography, and the avoidance of imaginary found in a Starbucks advertisement overtly illustrate the concept of a bad American. The denotative and connotative meaning of each description hallmarks the relationship of the audience to the portrayal of…

photo-album format and delicate typography, the graphic novel is able to morph the…