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    Mass Spectrometry

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    Aim: Discuss the advantages, disadvantages and limitations of mass spectrometry for the analysis of both small molecules and proteins. Background Mass spectrometers. They are a powerful tool used to evaluate analytes such as single atoms, molecules, whole proteins, or the simple peptide chains that make them up. Using the mass to charge ratio (m/z) of these analytes, we can differentiate one or many entities (such as one particular peptide fragment, or a panel of them) from everything else in…

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    The Culture Industry

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    Culture Industry’ and its relevance today. The culture industry argument was developed by Adorno and Horkheimer and focuses on the effects of capitalist mass media and cultural commodities on society, and whether its effects are still relevant. Today ownership of cultural production continuously grows, increasing the standardisation of commodities being mass produced and consumed (Cook, 1996). The internet and social…

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    Literature Review With the recent surge of social and political unrest, a large amount of very public protests have become the norm. The public opinion of these protest is varied across regions, ideologies, and demographics; but what effect does the media have on the formation of these opinions? Is a person more likely to considers a protest legitimate if they are seeing coverage of the event, or less? Are journalists naturally sympathetic towards a movement, or critical? To draw on a recent…

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    Contemporary society has been faced with many cultural revolutions as the decades have progressed. Spanning from the early 1950’s to 2016, American Culture has strayed from the commonly shared values of a once religiously rooted America. The way in which we dress, our colloquialism, and commonly accepted values have propelled America into a very interesting era in which each new generation continues to distance our values from those in post-World War II United States. In Martin Gansberg’s…

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    Plato’s Allegory of the Cave brings to fore the ramifications of experiencing life through a restricted lens. The story paints a decidedly bleak portrait of human beings trapped within the confines of a cave since birth, where the shadows of outsiders casted upon the walls craft their perception of reality. One of the men eventually manages to break free, and ventures out from his two-dimensional prison and into the real world; as he adjusts to this new environment, he realizes that the truth…

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    New Zealand troops have spent more time in Afghanistan then both World War One and World War Two Combined, despite this, mainstream media coverage of the war has been limited, and one-sided, government reports have relied on embedded journalism and the NZDF methods of public relations (PR), have been responsible for the upkeep of the military’s positive, peacekeeping, reconstructed, ‘kiwi’ image. While this was not untrue, it can not be considered truthful. The NZDF maintains strong connections…

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    Interactive Video Analysis

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    Analysing characteristics of existing interactive videos in media In this essay I will attempt to understand the principals of video technology of two different types of interactive media, such as viral marketing videos and generated videos, I will be explaining the difference between the two while giving examples. With the knowledge that I will have after doing this essay, I will be able to create my own piece of work which will be a video. The term interactive media comes from the use of…

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    Female Sprague

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    The liquid chromatography was performed using an Acquity UPLC® system (Waters Corp., Milford, MA, USA) coupled to a mass spectrometer (Xevo TQ-S, Waters Corp.). The bioanalytical method for the simultaneous quantitation of the three PFCs was optimized through the various mobile phase conditions and sample preparation processes. A 3 µL aliquot of each sample was injected…

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    Mass media is a powerful element as it creates a huge influence on the population in various techniques. For instance, advertising can subconsciously impact a person’s life rapidly, and they are avoidable as they appear on television, magazines, newspapers, buses and in buildings. An advert aims at achieving a certain objective in a product over another as it demonstrates how a direct association with a product expresses an individual’s worth. Therefore, media is essential in determining various…

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    Buzzfeeed Research Paper

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    BuzzFeed: Can We Consider it Professional Journalism? News practices and values have shifted dramatically since the rise of online media. Following this phenomenon, there is the quick development of what we now know as citizen journalism. This allows the general public to share news instantly without being a professional journalist. However, the term has created many debates in this field as it there is a fine line between being a professional and being a citizen. The added aspect of online…

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