Treadmill

“Taylor vs. Treadmill” was an advertisement developed by Apple to promote its new music feature called Apple Music. The advertisement was released by the company in April 2016. The advertisement features star singer Taylor Swift getting ready to run on the treadmill while listening to Apple Music. As Taylor Swift begins to run, she also begins to sing and dance obnoxiously to “Jumpman” by Drake. As she continues to run she becomes distracted by the song being played and her singing. Swift then…

Compound this with consumers wanting more as James Roberts describes in his article “The Treadmill of Consumption”, that claims that having more of something makes us better than others. In comparison, Laurence Shames identifies that consumers are influenced to want more in his paper “The More Factor”. And finally this type of advertising can…

In the passage the class was directed to read last Friday, the theory of the “treadmill of production” was discussed as the main focus in great detail. According to the text, the theory was an “idea that society was running in place without progressing further”. This kind of production would only benefit the people on a higher level, rather then consumers. It was sought out to be the cause for a greater demand for natural resources, depending on the welfare of the business or family doing the…

What is the hedonic treadmill? Hedonic adaptation, also referred to as the hedonic treadmill, is a concept that was published by two psychologists in the early 1970's. The idea behind the hedonic treadmill is that no matter what happens in life to someone, their happiness will return to a baseline level after the event. Whether good or bad, life-changing or minor, the theory states that you will always go back to the level of happiness you were previously at. Essentially, our circumstances do…

There is a complicated relationship between money and happiness. Happiness as defined is a “state of being happy” which literally cannot be purchased in exchange of money. The idea of happiness in today’s world is comprise of students go to college, get a decent job, and earn money. But can money really guarantee happiness in one’s life? I believe that the phrase, “money cannot buy happiness” still applies in today’s society. The amount of money a person has does not limit the happiness in his…

Ditching the Negativity Many describe happiness as the feeling of being enlightened and complete. Many think happiness is as the bright, warm, sunny days of the year and sadness as a cold, dull looking, piece of useless scrap metal. Happiness results when we refuse to think negatively, but before realizing this we must have a well knowledge of what happiness and sadness are. Happiness is when you feel complete and is related to positivity. Anything that is good is happiness. If it is in any way,…

Does Money Buy Happiness? The topic of money is a highly debated one. One of the most debated topics on it is does it buy happiness? Many people say money doesn’t buy happiness, but psychologists and professors all over are starting to differ. Recent studies in fact prove that money can in fact buy happiness. This is important because it could change the future. If part of your happiness is based on your income it could affect the way a lot of people start to live and think about life.…

Imagine yourself in a cabin you booked for your family and yourself somewhere around the world for the weekend. Calmly, you are drinking hot chocolate, listening to stories, catching up with your cousins, enjoying the warmth enclosed by the room consequently you are not being affected by the freezing temperature outside. You commence to experience this feeling of optimism and it spreads throughout your whole body, this is known as a sign of happiness. All this was enabled by money, money can…

The age old question: can money buy people happiness in life? People want and need both happiness and money. There are many opinions, and different perspectives on this topic although it comes down to one thing. The key to a satisfying life is finding a decent middle ground between making an income and making yourself happy. That will get somebody the most out of his or her life. What is happiness in our lives? John Thomas author of Health and Happiness defines happiness as “being content or…

subtle or tough. The upshot of these expectations from the people in the society results in the decrease of their self morale. In James Robert’s article, The Treadmill of Consumption, he assumes that the treadmill is irreversible, that people will inevitably “continue to embrace the shiny-objects ethos” (128). Roberts’ theory about the treadmill of consumption being irreversible is extremely useful because it sheds insight on the difficult problem of consuming wants as needs to be known as the…