Trademark

2.1 HOTEL BACKGROUND The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand. This brand architecture exercise was a part of their previous launch of The Gateway hotels which is marketed as an Upscale brand. Vivanta by Taj is marketed as an Upper Upscale Brand which is flanked by the Taj in the top-end luxury department. The term Vivanta…

Analysis of a fading brand: Nokia Introduction Mobile phone industry went through the revolution after smartphones were introduced for the first time in 2007 and companies like Apple, HTC, Blackberry, and Samsung started the race to get the biggest piece of constantly growing highly attractive market. Nokia’s past strong brand equity was strongly touched by it, and it required instantaneous brand revitalization. In this report we will concentrate on Nokia’s efforts at reinforcing and…

The idea/expression dichotomy theory is used to recognise copyright subsistence in the work in some cases. For example, in the United-Kingdom, the requirement of fixation involves that idea that is not reduced into writing or into some tangible form is not copyrightable. But this theory is also used to determine if a substantial infringement occurred, because a court must consider whether it is an idea of an expression of the idea that was taken in the infringing work. For Bently and Sherman,…

Stop Bea! Do you know what you're doing? I bet you didn't know your deplorable online pirating habit affects everyone, including you! Although Australia has delayed releases of television shows and movies, this is no excuse for Australians being the world’s worst infringers of online copyright (Hayes, Alex, 2015). Bea: So what is copyright? It’s the legal right given to creators of original works to exclusively use or distribute their works for a limited time. It thereby provides creators of…

EXECUTIVE SUMMARY Objective This report serves to examine why AXE at Unilever Canada has been struggling with growing its sales across its full product range and what changes it must make within its target market as well as its brand messaging in order to successfully shift consumer perceptions of the brand. This would be in regards to both its intended target market and product range as well as its overall brand image. Key Findings The case draws attention to the fact that through the use…

Not only that the approval of TPP by the Congress will have the sociological effect to the U.S. society, but the approval is also going to cause great impact to the U.S. economy. The economic problems due to the TPP involves greatly with the concept of scarcity and the pig principle as the resources are limited and the desires are unlimited. In addition to the problem with the scarcity, it is worthy to point out how approval of TPP will lead to the need for government to responses to the market…

When I first came to the United States three years ago, I went to Stop & Shop to get some regular plain yogurt, the one I knew as a kid and used to eat back home and I grew up with. As I am walking by the yogurt section it was almost impossible to find the plain yogurt. I was so overwhelmed by so many brands of the new trendy type of yogurt called “Greek yogurt” which has a monopoly on the yogurt market. I realized how ignorant I am, and I felt the fear of missing out not catching up with the…

Geoffrey Israel STL 4313 3/28/16 With Freedom and Justice for All. In her book, From Goods to a Good Life – Intellectual Property and Global Justice, Madhavi Sunder explores the rich connections between cultural production and human freedom. Sunder states that, “Intellectual property does more than incentivize the production of more goods, the law fundamentally affects the ability of citizens to live a good life”. This book takes a look at intellectual property and develops an understanding…

Case Analysis for Silk Soymilk Since the mid 1970’s, White Wave Foods Company has become one of the most recognized, leading, and influential food and beverage corporate establishment in North America and Europe. Throughout the years, multiple subsidiaries have joined the manufacturing giant, including Horizon Organic, Silk, Vega, and many other smaller companies. One of those brands, called Silk, which focuses on manufacturing a variety of healthy and delicious dairy-substitute products, such…

In the modern society, some said that online copyright can well-protected the property owners in general. However, many of the people or authorities are having a lawsuit for fighting their legal power for their works. Therefore, it proves that online copyright has both achievement and limitation of it. In addition, our artifact can show the difference and relationship of different related elements in various ways. First of all, copyright can gives patenting a protection. In my own knowledge,…