Trademark

Executive summary: As well all know that the Cadbury bubbly is on the biggest failure in the market all though the advertisement were superb their packaging and shape of chocolate was also good but when the Cadbury bubbly chocolates launched the main mishap is the unavailability of the chocolates in the shops and super marts the advertisement were no doubt very effective and good but they failed to fulfill the customers demand and their distribution was not effective secondly the taste was not…

Margo is a brand which never changed with the customer i.e., Margo failed in understanding the changing customer preferences. The herbal base of the product had been major deterrent. Over the years Margo lost its appeal because it failed to attract users from the next generation who incidentally were flooded with an array of new beauty soaps. Margo failed to identify the changing dynamics of the Indian customers, with more and more brands unfolding before the customer. Herbal was equated with…

Situational Analysis for Hockley Valley Brewing Co. Inc. Hockley Valley Brewing Co. Inc was established in 2002 and rose to popularity with the introduction of Hockley’s Dark in 2004. Having further expanded to different products, Hockley has been performing quite successfully. Recently, however, Hockley’s management team has become unsure of its product mix and strategic focus due to the sudden drop in sales for what used to be the most popular brands. Below is the OTSW/SWOT analysis.…

This case aims to offer a better understanding of celebrity collaborations in the fashion industry; specifically, strategic partnerships between well-known celebrities and cosmetics brands will be examined in-depth. The approach taken comprised of a thorough analysis, as well as, reviews of timely and relevant strategic collaborations found in the literature and empirical findings in past collaborations. Qualitative research and secondary data was collected to create this report. The findings of…

My topic today is to talk about the world’s largest drone producer, DJI. DJI manufactures a range of products including flying cameras, flying platforms, flight controllers and so on. The main product I’m going to talk about today is its drone. This company might seem new to you if you don’t know drones very well. By the matter of the facts, almost about the worlds’ 70 percent of drones come from DJI. According to the Wall Street Journal, DJI has become the largest drone producer in the…

Annotated Bibliography Breen, Marc. “What Makes a Paper Towel Stronger Than Another.” MadSci Network. N.p., n.d. Web. 17 Sept. 2017. < http://www.madsci.org/posts/archives/2000-03/9538 40424. Ot.r. html> This .org article examines the factors that differentiate the strength, softness, and lightness of paper towel brands and paper products from one another. The strength of paper products derives from the spacing and the length of the products’ fibers. Brown, Danit. “How Do Paper Towels…

The first Law on Industrial Property in Iran was in 1925, which came into force from 1926 and Registration Authority was working under the Ministry of agriculture, trade and public services. Trademarks were recorded in a journal called the Journal of Agriculture (published from August 22, 1928) in order of insertion of registration number. For the first time in Iran patent law and its civil and criminal protection applied in 1931 and the grant of the relevant license were assigned to the…

A) Compare and contrast origin country branding: In Florence, Gucci was marketed to, “target customers that were defined as wealthy, Hollywood stars, or tourists to Europe or the US.” (Congress). This proved to be successful, due to Gucci’s success in its home country it was able to later expand to international markets. In the US the marketing strategy is similar and caters to the wealthiest of consumers. Gucci’s products are still made in Italy and maintain the quality that is so sought after…

The plan pertains to the proposed Digi Tech Home Automation will stock, produce and design and install lighting automation, automated locks, building management systems, fingerprint locks and CCTV cameras. Moreover, it provides advisory services for wholesalers and other clients. The retail store is at its initial stage and will receive full operation and commercialization by mid-year. We shall also offer maintenance services for its installed systems at least cost and discounted prices. Apart…

Dual branding strategy Before going more in-depth regarding how Best Buy can launch a successful market entrance in China, it is important to fully understand the strategy that was used by the powerhouse company previously in Canada. As previously explained, Best Buy used a marketing strategy of what is called, dual brand. Dual brand is a marketing technique where firms produces different brands with unique brand offerings even though they are under the same one umbrella or parent company (Lam,…