Trademark

Social forces have played a major role in the strategy that companies, such as Amazon and Mattel, have had to adopt to remain competitive or gain a competitive edge in their industry. According to Parnell (2014), social forces influence an industry’s behavior and potentially its performance. Social forces can embody anything that has the potential to cause change. Both companies have implemented many changes over the past decade in an attempt to accommodate the social forces that they are up…

The definition of Intellectual Property Rights is an invention created from a person or company’s idea which is then patented for the legal rights to the concept. The apex of the amalgamation of Intellectual Property Rights and the global south is during a September 1986 meeting with the GATT member states in Punta del Este, Uruguay. The Quad (United States, Europe, Canada, and Japan) wanted to push an idea during the eight round of discussions that, “to preserve as much as possible their…

According to the dictionary, copyright refers to the exclusive rights that protect the works of authors, artists, and composers from being reproduced, performed, or distributed by others without permission. The artist or the owner of the copyright has the right to reproduce their protected work as well as to replicate copies and sell them, exhibit their work to the public, etc. Copyright’s main focus is to protect how the author has expressed his or her concept or idea; it does not protect the…

Intellectual property is the ownership of the products of one’s mind. “Of significant concern to businesspersons is the need to protect their rights in intellectual property, which in today's world may exceed the value of physical property, such as machines and buildings.” Cross, F. B. (2015) Products of the mind, without having even begun can be more valuable than current assets, intellectual property can mean the future success of a company. In the case of Marvel Worldwide, Inc. v. Kirby the…

5. When you adopt the protections of the Creative Commons, you give up your exclusive rights to a work. When signed the agreement with University of Albany, for my course of study, I authorized, allow University of Albany to have access and deal with my original work as they see fit without danger for them rising from eventual in the future disputes of intellectual property rights. As we know, I assume most of us the intellectual product is protected by the Law and this type of agreements in…

The debate over how long a copyright should last is one that has been fought for decades. One of the arguments for longer copyrights is based in the idea that if an idea became part of the public domain, it would become obsolete and lose most, if not all, of its value and potential. In this way, public domain is seen as the “place where ideas go to die”. Conversely, one of the argument for shorter copyrights is based around the notion that copyright laws are already too invasive and/or…

Are products a symbol of people’s living? Society always pushes people to exercise customs that not all people are interested in, but consumers follow other people custom to belong to certain groups. Furthermore, In the articles such as “No Logo.” and “The Buyologist Is In: The Rise of Neuromarketing.” emphasize the ideas that people’s main reason to buy products could be because of the sentiment a product triggers about their identity and what a brand symbolizes in their lives. Although these…

Recommendations for positioning Carbon’s new 3-D printing machine M1 As one of the first company to develop a 3-D printer to produce a commercially viable product is at a strategic advantage, if Carbon successfully creates a brand position, it can preempt competition in that segment by identifying and fulfilling printing needs of the target audience. The reading ‘Brand positioning’ advises that, the process of formulating brand’s positioning starts with developing a compelling positioning…

Not only you and I have a name, but also other things that exist in the world must have a name. One of our Chinese sayings is "not afraid in wrong life, but fear of having a bad name" as we believe that fate is our hand, but if your parents give you a name which sounds not good to others, it will be a stain to you and even have a huge impact on your life. Thus, a name is so important. Here is a question, what would you do when you are meeting someone for the first time? I think for most people…

Intro The brand I have chosen to talk about is Dove. Dove is one of the most recognized and respected brands in the market of personal hygiene today. Focusing on hair care, soaps, deodorants, lotions and facial care and was first introduced to America in 1955, by the company Unilever. Dove has been the center of attention ever since they released a YouTube video, advertising their brand and enforcing their mission statement or real beauty, “At Dove, our vision is of a world where beauty is a…