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    ABSTRACT India with the Population of around 1.31 billion is the second largest market in the world in terms of customer after China. With many well-established domestic and international market players giving an intense competition to each other in the FMCG space for supremacy, Patanjali Ayurveda has not only survived but has also rose among the ranks of competition with the help of various qualities such as innovation, alternate marketing techniques and with a goal of providing good quality…

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    1. What are two major advantages of globalization? (2 points) The two major advantages of globalization are maximizing technological advantages and accessing the global market. First, companies that depend on technology can use it to enhance their products. An example is Netflix which is able to improve its product portfolio due to technology. Second, companies are no longer limited to domestic markets as they can access the global market. For instance, Netflix is one of the fastest-moving and…

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    people and nations. This process is majorly driven by the developing technological advances in the field of information technology and international trade. Globalization process has been in existence for many years now and it can date back to several years ago when Kenya was taking part in trade with other countries like in the case of the coastal trade. The process has got many effects on the Kenyan culture, environment, economy and political systems. Kenya like other countries around the globe…

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    Globalization: Globalization is mainly referred as the transfer of goods, services, technology etc. There are a lot of people who have conflicting views about the subject while some authors see globalization as a positive thing in the consumer society. It is basically the integration of the company’s operations and strategies into diverse cultures, products and ideas. Definitions: Different authors have given different views and definitions about the term globalization. Some of which are: • Like…

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    Mumbai, similar to several other large cities across the world has been undergoing the process of urbanization which has lead to massive spatial restructuring of the city. The urbanisation process has to be understood as one of the many consequences of Globalization and not as a process functioning on its own. The nested economic interest of underlying the process of globalisation include increase in the inflow and outflow of foreign capital in the country, shift from manufacturing to service…

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    competition, outsourcing and international trade. One of the effects of globalization on business is the increasing competition. In every nook and…

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    Introduction: According to the economic theory, world’s goods and services can be separated in two big sectors: Tradable and non-tradable. In the old days, any item that could be shipped was characterized as a tradable good and anything that couldn’t be shipped, like services or heavy goods was considered as non-tradable. However, technology and global communications have seen a sharp growth the last years and that led to a different perspective of that theory. Nowadays, with the help of that…

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    Introduction 1.1 Definition of Globalization Globalization refers to a shift towards a more integrated and hence resulted in an interdependent world economy. Globalization has several phases, including globalization of markets and the frontiers of production. As far as this change is concerned, globalization is a world-wide exchange of both international and natural resources, though not limited to other factors of economic, cultural or political issues. For example, as a pioneer of the ‘Otaku’…

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    goods in international borders and is the same in case of service, people, technology and culture (Held et al 1999,p.16). Robert Giplin, a decorated political scientist quotes globalization as, “increasing interdependencies and national economies in trade, macroeconomic policies and finance”(Giplin 1987,p.389). Jones argued this by stating that economical growth is a subset of globalization. It is not the only growth one looks for and there are other aspects to it too, namely population change,…

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    At the point when the Europeans initially found the New World, everything was certain to change. New political, monetary, and social frameworks were sure to develop. After the revelation of the silver, the worldwide stream of silver had various social and financial impacts somewhere around 1500 and 1750. Exchange began to incorporate China all the more broadly, and silver was the main cash that Ming China acknowledged in return for their extravagant items (Docs 1, 3, 5, 7). In return for this…

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