Toys "R" Us

The mission of Toys R Us is to bring joy into the lives of its customers. Established in Washington D.C in 1948 by Charles Lazarus, a man who dreamed of turning a world full of toys for children into a reality, Toys R Us was originally a baby furniture store. As his business grew Lazarus discovered new ways to satisfy his customers by introducing infant merchandise and toys for toddlers. He noticed kids coming into his store just to play with the toys for a couple of minutes. His toys started…

Upon entering Toys R Us back home in Portland for the first time in years, I was somewhat shocked to see that essentially nothing has changed. Aisles and sections are still severely separated by gender. And although no sign explicitly said “boys section” or “girls section” it was pretty clear that the stereotypes were still there. Despite the reduction of formal gender-based labeling, it seems to me that gender separation and stereotyping (at least in the toy market) has remained the same, if…

The first thing I noticed upon walking into Toys R Us was the incredible difference between the boy toys and the girl toys. To represent the boy toys, harsh and bold colors were used such as; black, red, blue and gray. For the girls, however, soft colors were used such as purples, pinks, and light blues. In that moment, I expected to find extreme differences from both the girl toys and the boy toys. 1. The boy toys consisted the increase promotion of toys that represented the ideas of…

Could an innocent Child’s toy effect their future career and how they see themselves? How exciting! Your best friend is having a little girl, it’s time for some shopping. So you grab your wallet and head to “Buy Buy Baby” to buy some cute pink clothes and Barbie’s and maybe even a cute little kitchen set for when she is just a little bit older. Admixed all of the excitement of a new babies coming into the world, have we as a society, ever stopped and looked at the different stereotypes and…

Toys R Us?? Toys R Us still carries the same old games I used to play with. They also market in the same old way. Boys are supposed to like trucks, manly “action figures,” (not dolls!), and gross-out novelties like slime, eyeballs and oozing blood. This has been the case ever since I can remember. It might even be more extreme now. Girls still get the pink offerings of all kinds, Barbie & Pony-like characters, and a few “tough chick” action figures, but they are still very “girly.”…

The code of ethics for Toys R Us does not address corporate social responsibility of the company. Compliance with legal mandates Toys R Us code of ethic extensively addresses legal mandates and legal behavior. In the code of ethics, there are numerous legal issues addressed. There is a whole section on the code of ethics that address legal ethical conduct and a complete description of legal issues that could occur have been listed as well. It outlines actions and behaviors that are a violation…

Introduction After more than a year of acquiring Toys "R" Us Inc. via leveraged merger, the retailer is still fraught with chronic issues: running out of goods and services during the critical holiday time (Hansen & Solgaard, 2014). Preventing stock outs Many retailers nightmare is when the merchandise runs out, and for good motive. Many retailers like Toys "R" Us Inc. they try to avoid this because it may lead to; past auctions, out-of-stocks merchandise also result in reduced customer…

into Toys R Us in 1948. The company was very successful for many years until competitors started to advance, diminishing the company’s revenue. As the company matured the business began making wrong decisions placing the company in further debt. Toys R Us has recently filed for bankruptcy protection to regain the company's momentum after years of large outstanding debt. The most important issue that led Toys R Us Canada to this state was poor assumptions and poor financial planning. Toys R Us…

children to abide them, since society forces us to be a certain way. They are supposed to behave, dress, and even work a certain occupation because of their gender. Considering this, the toys children play with are crucial in defining gender roles. Toys and the addition of socialization give children an idea of how they should be to “fit” in. For that simple reason, I go off and take a visit one of the largest toy stores in America, to see what their toys are explicitly teaching children about…

Today I visited Toys R Us in order to evaluate the marketing, messages, and impact that the toys have on children. It was very easy to tell when you were entering either the boys or girls section of the store. The boys section of the store used much darker colors such as red, black, and dark blue while the girls section used colors such as pink, purple, and light blue. The boys section was much louder than the girls section was. You could hear laser sounds, guns going off, and Star Wars music in…