Toyota Technological Institute

Do people consider cars to be part of the family? Even if not, Mazda is trying to influence people that cars are now an essential part of the traditional American family. In the ad “Driving Matters,” created and produced by Mazda, they latch onto this idea and appeal to potential consumers by creating an ad that depicts the growth of a young man and his Mazda by his side the entire way (Driving Matters). Ad creators attempt to re-establish themselves as a family-oriented company by using a…

Nissan is one of the most recognizable and renowned automobile manufacturers in the world. However, despite the fact that the company has spent a considerable amount of time in the spotlight and under the scrutiny of the public eye, there are still some things that many people don't know. With that in mind, here we present our list of things you probably didn't know about Nissan. Well, what are you waiting for? Check it out for yourself below! Number Fourteen: It All Started With a Drag Race…

How Does Dyno Tuning Work? Are you having problems with your vehicle? Have you recently thought about getting a tune up? Are you wondering what the difference in tune up options are out there? Have you heard of dyno tuning or seen it done, yet want to know more about it before getting it done yourself? In this article we will walk you through the steps of this type of tuning in hopes that you will come up with a better understanding of the process. Step One: Interview With Technician…

Recently, the company Chevrolet has had a major recall on there Switch Blade Ignition Keys. The recall happened early in the year of 2014, because the company found that if you hit the key hard enough the key would either fall out, or shut the car down completely. Even though the probability of this happening was very small, there were a few cases of this happening, and as a result people died. As a legal and safety precaution, Chevrolet decided to recall the early 2010 -2014 Camaros due to…

Cause - Then In the early 1980s, consumers had complained to Audi about a sudden acceleration problem in their Audi 5000 vehicles (Wathen, 1987). As a result, in March 1986, the Center for Auto Safety submitted a petition to Audi of America, requesting the recall of all 1978 through 1986 Audi 5000 models for the dangerous malfunction. Later that year, on November 23, 1986, the popular CBS television program 60 Minutes aired a report titled “Out of Control” highlighting the case of Kristi…

Toyota and Lexus Discriminates Against Black Consumers But Appears in the Movie Black Panther Toyota Motor Credit Corporation (Toyota) and Lexus has engaged in a “pattern or practice of discrimination against African-American borrowers in auto lending” according to the Department of Justice and the Consumer Financial Protection Bureau (CFPB). Toyota abusive and discriminatory practices, include but are not limited to, charging black consumers higher interest rates, increasing interest rates…

Today we have this story for you about cars-- American cars. And like most stories about American cars lately, it 's more tragedy than comedy, though there is some comedy in there, too. It 's the story of a factory in California that captures pretty much everything that 's gone wrong in the American car business in the last 30 years. And at the heart of the story is the question, why are American cars still not as good as foreign cars? Come with me for just a half minute to the Detroit Auto…

Decision Sciences Institute Annual Meeting, New Orleans, LA. Lee, C. Y. (2002). Manufacturing strategies and business practices between Korea and Japan: A comparative study of their development and perceptions in the electronics industry. International Journal of Commerce & Management , Vol. 12, No. 2, 1-31. Lee, C. Y. (2006). A Comparative Study of Manufacturing Strategies and Operations Management in Small and Medium-sized Enterprises between Korea and Japan. Journal of Taiwan Institute of…

Takata is a Japanese seat belt and auto airbag system maker that was establishing in 1933 in Japan. For over 60 years they excelled and were successful in the automotive industry making these essential products for car safety. However, in the early 2000’s the company took a stumble and eventually fell due to one major error that’s has followed them for over a decade. Takata has only two product lines, airbag systems and seat belts and in 2000 they began using ammonium nitrate propellant to…

Ethical Decision-Making Steps Due to customer demand for sub-compact cars, and the competition they were having with Germany and Japan. Ford decided that it too would enter the sub-compact car market and would compete with these countries so that they wouldn’t monopolize the American market. So in 1970, Ford Motor Company introduced its new automobile, the Ford Pinto. President Lee Iacocca was intent on getting the Pinto in showrooms by 1971, or within two years and pushed production through.…