Toyota Racing

Madiha is six years old. Her birthday is March twenty-ninth. Madiha enjoys reading books and doing her homework. She loves to play with her friends. Once upon a time, there was a girl named Mia. Every day, she would go to her aunt's house. Every day, she thought the walk was boring. Until one day, she went to a shop, and she found a beautiful rug. She took the rug home, and she found out that it was a magic carpet. She flew everywhere. She went to India to see an elephant. She went to…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…