Tourism in New Zealand

Current State of New Zealand Tourism: Years ago, if someone mentioned New Zealand in a sentence, they wouldn’t know where it is or what you were talking about. Now New Zealand has grown, and is still growing today. One of the biggest reason now that New Zealand has been recognized more is because of our tourism industry. Tourism is one of New Zealand’s biggest export industries earing $11.8 billion of New Zealand’s current exchange earnings. New Zealand has a reputation of this clean green beautiful image that attracts visitors to our country. Particularly in our summer months- December through to March is when tourism in New Zealand is at its highest peak. Winter may be our lowest peak but not by much as skiing and snowboarding become more popular in the winter months, which means for adventure tourist or tourists who love to ski and snowboard New Zealand…

In New Zealand International tourism contributes $11.8 billion to the economy and is the second largest export under Dairy who contributes $14.2 billion. The tourism industry in New Zealand primarily employs over 295,908 people who all contribute customer service. In 2015 New Zealand received over 3 million visitors where only 3,900 of these visitors were asked questions related to their overall experience. In June 2014, New Zealand 's customer service was rated a 8.9 out of 10 with 95% of…

After two weeks of showing Moira and Jeffery Smith around Auckland, it is clear that there are some elements that need to be improved on, in order to meet the expectation of tourists, with the same demands as the Smiths. The Smiths were part of New Zealand’s major target market sector, the premier tourist, the High Net-Worth Individuals, tourists whose daily spend immensely exceeds the average visitor spend. Satisfying this sector is vastly important to New Zealand, as it has the ability to…

Introduction New Zealand is known to some as the “adventure capital of the world” as is seen as the perfect location, that offers unique nature resources that caters to a wide rage of adventure activities in the air, on land and by sea (Salla, 2014). Millions of tourists each year travel the long distance to New Zealand to experience its culture and countless adventure activities located all around the country. However, the adventure tourism industry has more recently had negative publicity for…

INTRODUCTION Tourism is a central part of New Zealand 's economy. More than Two and a half million visitors come to New Zealand each year to experience world-class products and services. They travel to the furthest regions of the country and many also pursue business and immigration opportunities while they are here. New Zealand has been awarded ‘Overall Winner’ in the prestigious Virgin Holidays Responsible Tourism Awards in 2008. It had competed alongside 1,900 international nominees, New…

Question One - A National Tourism Organisations (NTO) are responsible for marketing a country to tourists. NTO 's are publically funded government agencies that do the promoting and marketing for their country. Their promoting and marketing is directed towards inbound tourists. Tourism New Zealand is New Zealand 's NTO and are responsible for marketing our country as a destination. Tourism New Zealand implements, promotes and develops marketing strategies that market New Zealand 's tourism…

Wellington city in New Zealand has recently expanded its point of interests and increased its tourism potential. Being the capital city of New Zealand it embraces not only urban tourism but other features that make it more distinct then other cities. Wellington utilises combinations of different tourist ideas to increase the interest shown in it by tourists. This is shown by the significant growth of tourist activity in Wellington over the past decade. The total amount of international visitors…

Question 1 Characteristics of tourism- related to real journeys- -A characteristic of tourism is perishability, this relates to Real Journeys because once you have brought and used your ticket for the Real Journeys trip you may not use that same ticket again by another person. Same goes for the customer service you will receive on the Real Journeys trip, you will never get that exact customer service back again. You will never have identical customer service. -Another Characteristic that…

Tourism New Zealand will always have a targeting and segmentation strategy and the tourism industry will always need to be able to maximise its returns from that strategy. Question 2f- Destination positioning is the process of segmentations and target marketing. The objective is to position the tourism product for the minds of potential customer, this means creating a unique image of the product, having a unique image of a particular destination helps to differentiate it from the completion,…

This bibliography was constructed with the aim to provide the appropriate information on the different types of way that humans affect wildlife in New Zealand. Most of the research papers are case studies of the ways that humans influence ecotourism and affect the wildlife in a negative way. Another idea that a lot of the papers hit on is the increasing amount of ecotourism and how it is causing an increased effect to the ecosystem over time. A similarity and reason I chose all these papers…