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Imagine a world, where every time you physically look down you miss something interesting in front of you; One would try to go through life keeping their head up. However, our culture has been glued on looking down, but toward a phone. An anonymous quote states, “don 't look down and be depressed, look up and be blessed.” The world we live in is being wasted, little by little, from spending countless time on these devices. Technology has been exponentially improving since the start of the 21st…

SmartTech Ltd Company Background – SmartTech Ltd, established in 2009, is one of the fastest growing mobile handset companies in India SmartTech Ltd is a multi-faceted group ushering the digital revolution with imaginative products and innovative technology. Since entering the handset market through the entry level segment, its progress has been swift and persistent. It has demonstrated rapid and robust expansion since its inception, showing profitability and growing sales since the first year…

Introduction: Banglalink started its journey back in February, 2005 and was 1st known as Sheba Telecom which was a joint venture company with the merging of a Malaysian company. September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US $60 million. In April, 2011 Orascom sold 52.92% of their shares to telecom. It is a Norwegian-Russian telecom firm. Right now Banglalink has 29.45 million subscribers and market share…

“Mobile communications and pervasive computing technologies, together with social contracts that were never possible before, are already beginning to change the way people meet, mate, work, war, buy, sell, govern and create” (Howard Rheingold). The first device that allowed long distance voice communication was the Telephone invented in 1876 by Alexander Bell and Elisha Gray. This was the start to voice communication and lead the way for phones to come which soon became mobile. The first mobile…

based telecom conglomerate, Virgin Mobile U.K. Virgin Mobile U.K. has a history of brand extensions and previously tried a Singapore entry but failed. Their new endeavor, Virgin Mobile U.S.A. (“Virgin”) formed U.S.A.’s first mobile virtual network operator in a joint venture with Sprint Mobile (“Sprint”.) A mobile virtual network arrangement allowed Virgin to access Sprint’s telecom networks and provide consumers phone plans on a pay-per-minute basis, effectively removing the logistical entry…

The mind is an immensely powerful tool, but with the constant development of mobile devices in today’s society, people are starting to lean more on instant guidance they can reach on the Internet rather than learning from trial and error and using intuition. Although phones and tablets can be extremely helpful in emergencies and for researching bits of information, many have become attached to their devices and do not realize the importance and value in using past experiences to reason through…

Both Dow Corning and DirecTV implemented CRM, customer relationship management, through the use of mobile devices like laptops and smartphones. Customer relationship management is a system used to manage all aspects of a customers interaction with an organization (Connick, 2017). By using this mobile technology, both Dow Corning and DirecTV benefited in many ways. Their sales teams were more productive as they were able to essentially have everything they needed to know about the customer in…

The mobile phones have been in existence since 1983. They served as a gadget to communicate with other people, access the World Wide Web, etc. As mobile devices dominate the consumer marketplace, it becomes increasingly important to target mobile users appropriately by understanding their attitudes toward mobile marketing (De Marez, Vyncke, & De Moor, 2007). After 10 years of developing, the first hand-held cellphone, at 1983, Dr. Martin Cooper and Motorola was able to release the first…

1.0 Introduction The history of Vodafone, which is the main case company in this report traces back in 1985 when its first branch was established in Newbury, England (Vodafone, 2010a). Today, Vodafone boast of being the top provider of mobile telecommunication in the world and is positioned 7th in the FTSE 100 companies with a market capitalisation of 62, 169 million dollars as shown in Appendix 1 (Bandyopadhyay and Zadeh, 2014), p 213. This report endeavours to carry out a strategic analysis…

Introduction The following analysis will analyze the cell phone industry with a focus in the smart phone industry which has been at a steady growth since the early 2000s. This analysis will cover the markets served, the industry demographics, and the historical perspective on the smart phone industry. With the cell phone industry being one of the fastest growing industries in the world, a large market share is available for different competitors to compete with one or another. Products Offered…