contest. The Doritos ad “Office Thief”, one of the commercials entered into the contest, utilized effective sound of crunching Doritos, bright orange color and humor in order to more effectively sell their product. Key words: psychology, Doritos, tag-lines,…
4.2 Etiquette, Courtesy and Behavior A good man does not argue. He who argues is not a good man. – Lao Tzu, Father of Taoism, a sixth century B.C. Chinese philosopher. Life is short. But there is always time enough for a simple courtesy, a small talk or a little etiquette. Etiquette is a nice little art. One can forgive you for the murder but not for your impoliteness. A man is known by the way he behaves, with people especially with people at perceived lower rank than he is. It is a common…