Thums Up

What are the current practices in the Organization around how leaders use motivation techniques? Since 1886, fast-forward 125 years, the drink simply known today as Coke. Frank Robinson who named Coca-Cola was motivated by the desire for the tasty drink to succeed, and so designed the lettering to advertise. Motivation was one of the essential keys to guarantee success for the newly started soft drink company. Motivation plays one of the biggest roles in the success of individuals and companies…

(Philip Kotler, Gary Armstrong pg. 218, 2010) Income Coca-Cola products aren’t too expensive and they are affordable, it costs about 1.00euro up to 2.00euro for a bottle of coke depending on the size of the bottle. So therefore they are aiming their products towards all types of people. Selecting target market segmentation Coca-Cola serves buyers who share the same needs or characteristics.…

Ira C. Herbert, in his letter to Richard Seaver, executive vice president of Grove Press, claims that Seaver has stolen the Coca Cola Company’s phrase “It’s the Real Thing.” Herbert supports his claims by providing examples of where the phrase was used in his company’s advertising. The author’s purpose is to point out to Seaver that Coca Cola used the phrase first for advertising in order to stop Grove Press’s use of the phrase. Herbert appeals to his audience of Grove Press, the company who…

It was only the 1500’s when the first ever built flush toilet was built. It was only until the 1900’s when the first ever working flush toilet and put it into production.I’m still surprised that the first built toilet was made in 1596 and wasn’t put into production until the early 1900’s Thomas Crapper used a 2ft deep oval bowl flushing with 7.5 gallons of water. 20 people are allowed to use the toilet between flushes. Waterproofed 2ft deep bowl with resin and wax and fed by water from an…

Tequila: Where It Comes From and How It’s Made Whiskey, Vodka, Rum, these are some of the alcoholic beverages that can be produced anywhere in the world. Tequila, however, is only cultivated, distilled and aged from a certain part of Mexico. Tequila is only made in Jalisco, Mexico. Only the spirit made from blue agave, grown in Jalisco, Mexico can be labeled as Tequila. There are two versions of tequila, añejo and reposado. Each of these versions are made sure that they are aged the correct…

My experience of visiting the Minot Air Force Base, Dakota Elementary School. The school was K-5 grade and I was allowed to observe multiple grade levels/classrooms. My first visit was to a fifth grade classroom. The classroom consisted of 19 students and the desks were in groups of four. They were doing a math lesson on the smart board on how to add decimals. The math series Dakota Elementary uses is McGraw-Hill with Common Core State Standards written in the corner of the book. When I asked…

Introduction Kantipur fresh Fruits and Juice (KFFJ) prioritizes its customers and gives preferences on the employees and profits. Its main goals are survival, profit maximization and growth.it is a private organization which officially started in 2001 at kathmandu.it has various branches at various locations at Kathmandu and various other cities and has plans of establishing association with various other international companies. KFFJ primarily has three functions namely purchasing fresh fruits,…

Also according to “Coca Cola The Real Story Behind the Real Thing, Coca–Cola focuses on consumer brand marketing initiatives built up in a memory bank of positive association between the Co-cola brand and moments of happiness. Nevertheless, Coca-Cola Company needs to modify its promotional strategies if it still wants to remain a dominant player in the soft drink industry. In conclusion…

The characteristics of coca cola association are it is the best overall brand on the planet to the extent regard ($77,839 billion), world's greatest bit of the pie in refreshment, customer reliability, wheeling and dealing control over suppliers, corporate social commitment, strong exhibiting and publicizing and most wide drink transport channel. The weaknesses are brand dissatisfactions or many brands with irrelevant measure of earnings, negative consideration, high commitment level as a result…

External Environment for Coca Cola Coca-Cola was invented by Doctor John Pemberton who was a Pharmacist. The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane. The external environment of a company consists of two areas: Macro and micro environment. The macro environment of Coca Cola consists of external and uncontrollable factors which influence the company’s decision making, performance and its strategy. These factors are…