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    Coke 's Pros. Coca Cola has received a lot of supports from consumers from the day it was introduced until now. Thank to the strong brand image and powerful advertisements and marketing capability, Coke is always the first choice for consumers. Moreover, Coke has a long history where everyone can trust the product. There are many reasons why so many people like drinking coke. First, is the fizzy feeling taste people get from drinking coke. Second, people can feel like they had restored energy…

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    influence decisions affecting their lives. MISSION A just world, without poverty. That is our mission. We believe that people can build independent likelihoods, provided their rights are respected. That is why we help people around the world to stand up for their…

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    INTRODUCTION TO COMPANY Coca Cola is a multinational company which is basically an American company. A headquarter of this company is in mid town Atlanta, Georgia. It is the leader of non- Alcoholic beverage market in the world. It works in approximately in 200 countries. The main products of the company are:- • Diet coke • Fanta • Max Keith • Minute maid • Orange juice • Green tea It provides its products in soft drinks, syrups, and ready to drink powder form. Fig. Beverage industry…

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    was taken not to flood the market with the merchandise and the brand never had the largest number of merchandise. These were done mainly to prevent dilution and over-merchandising of the Harry Potter brand. Harry Potter Gaming: Video games also make up a vital component of the Harry Potter brand. As with the other brand extensions, J.K. Rowling remained a protective controller in game development and held veto power for many decisions. All the video games touched…

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    Richmond City and focuses on expanding to other regions of the US. This year, the company targets gross sales of $980,000. Following the continuous growth in its profitability, the company is now planning to expand its product line by coming up with the first energy drink named Enplus energy that will sale…

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    It was not planned to end up there together, but it serendipitously fostered a therapeutic conversation. The Chair, unknowing of the situation, asked her to share her experience. I did my best using only therapeutic communication techniques as a crutch to maintain the environment…

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    5.1 Compare core organizational values (ethical, cultural, environmental, social and business) with the current business objectives of Coca-Cola Company. Ethical Background of Coca-Cola Company; The Coca-Cola international comprises several units based on various departments. Their ethical part is really important. In the case of Coca-Cola organization, they have to follow ethics at both levels of individuals and public. As a production firm it also has to follow social responsibility. The…

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    popular soft drinks. Created in 1886 by an Atlanta pharmacist, Dr. John S. Pemberton, the drink soon found popularity following the sale of parts of his business to Asa G. Candler, who began to distribute the fountain drink outside of Atlanta. The up and coming soft drink began to be bottled in1894 as the demand for Coca-Cola grew, and by 1899 the soft drink was being both produced and bottled in mass. It was not until 1916 that the famous contour bottle was developed to make Coca-Cola stand…

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    4.1 Propose a suitable structure for a strategy plan that ensures appropriate participation from all stakeholders of Coca-Cola Company. The core spirit of organizational plan is the action of a series of parameters that decide the partition of labor and the accomplishment of coordination and management. Every time keeping in mind the organizational requirements of the Coca-Cola Company, following is the suggested strategy plan ‘Matrix Organizational structure’ based on the grouping and the…

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    After Pemberton's death, the business belongs to Atlanta businessman Asa Griggs Candler with rights for a total of about $2,300 (about £1,500). So Candler would become Coca-Cola’s first president and the first who build and innovate business and the brand of Coca-Cola. Candler found brilliant and innovative ways to introduce them to this exciting new refreshment. He hired traveling salesmen to pass out coupons for a free Coke. The goal was for people to try the drink and purchase it after that.…

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