Three Kingdoms of Korea

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Basically, there are three famous processes used in the production of adipic acid. They are the production from cyclohexane using catalyst, phenol and benzene via cyclohexene process. Even though these three routes have very different characteristics and cost distributions, ranging from the high raw material costs but comparatively low capital costs for the phenol-based route. Figure 2.1 represent all kind of processes involves in order to produce adipic acid. Three routes of processes…