Thematic map

Poor customer service or brand image) Opportunity – presence of a situation where performance can be improved by undertaking new initiatives (Eg. Arnotts – demand for healthier food) Symptom – mere evidence that a problem exists (Eg. Loss of market share, drop in sales) Role of the researcher – once a problem or opportunity has been senses, the researcher comes into the picture First responsibility is to work with the managers to clearly articulate the management problem whose symptoms have…

Chapter 3: Pinter’s Political Activism and Political Plays Can art be separated from politics is a question which has been debated upon by many critics. Personally, I feel that since art is a representation of life, and politics in life begins when at least two individuals are involved, it can never be separated from politics. However hard an artist tries to separate his work from the tricky games of politics, his efforts turn out to be futile as the artist’s own idea in his work is a political…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…