The Tech Museum of Innovation

Every year, more than 460,000 student-athletes compete in 23 sports under the National Collegiate Athletic Association or NCAA (NCAA.org). Each and every one of these young, talented, and dedicated high school seniors are required to select an academic major that is, more often than not, not relevant or consistent with their true intentions of attending the college they choose. Improving athletic skills is why significant numbers of NCAA Division I student-athletes are at their respective…

Market Research With the innovation of technology and social media, the Los Angeles Lakers organization has focused on the use of social media to learn more about potential and current customers. The Lakers have over 33 million followers combined with Facebook, Instagram, and Twitter. Through these social media outlets, the Lakers organization is able to learn who their customers are, their ages and nationalities, what they want in terms of game experiences, who their favorite players are, what…

a variety of styles, finishes, colors, accessories, bundles, and options to offer, DRG is a company that has been continuously innovative in design. For example, DRG recently added a left-handed guitar to their product offerings (DRG, 2018). Innovation is important in the design process, because it can rejuvenate a company, satisfy customers’ needs, and give the company a competitive edge (Russell, R.S., & Taylor, B.W.,…

It was there that Wozniak came up with the idea for the modern personal computer - keyboard, screen and computer all in one package. While Wozniak initially wanted to give away his design for free, Jobs found a way to profit from Wozniak’s incredible invention. “Every time I’d design something great, Steve would find a way to make money for us,” said Wozniak. With $1300 of start-up capital, Wozniak and Jobs decided to start Apple Computer. Jobs happened to be coming back from an apple…

This is particularly important in concepts that involve past events, which cannot be tested. Take, for example, the Big Bang Theory or the Theory of Biological Evolution as it pertains to the past; both are theories that explain all of the facts so far gathered from the past, but cannot be verified as absolute truth, since we cannot go back to test them. More and more data will be gathered on each to either support or disprove them. The key force for change in a theory is, of course, the…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…