The Story of the Youth Who Went Forth to Learn What Fear Was

man with the strident voice was still talking remorselessly away. A young woman who was perhaps his secretary, and who was sitting with her back to Winston, was listening to him and seemed to be eagerly agreeing with everything that he said. From time to time Winston caught some such remark as 'I think you're so right, I do so agree with you', uttered in a youthful and rather silly feminine voice. But the other voice never stopped for an instant, even when the girl was speaking. Winston knew the…

later lowered the toll that it had agreed could be charged for use of the road. This is a subtle form of expropriation, since a company cannot simply pack up a road and leave.89 Neglect regarding contract law may leave a firm burdened with an agent who does not perform the expected functions, or a firm may be faced with laws that prevent management from laying off employees (often the case in Belgium, the Netherlands, Germany, Sweden, and elsewhere). Other Regulatory Issues Differences in laws…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

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