The Starting Line

Singapore Airlines As with most things in life the only constant, is change. Similar to one’s personal life their business life is just as complex and ever changing. Today 's business environment requires that organizations, like Singapore Airlines, to undergo change on a constant basis in order to remain competitive. These changes may be minor, or may be something major such as in refocusing the overall strategy of the organization. It is up to the change manager to effectively move the…

2020 Aspirational Goals Under the five key area, McDonald’s attached what they call “2020 Aspirational Goals” to three of the key areas, food, in which the 2020 Aspirational goal is to provide, balanced choices such as serving 100% more fruit, vegetables, low-fat dairy, or whole grains, while reducing salt/sodium, sugar, saturated fat or calories across their menu. The second key area, sourcing, the 2020 Aspirational Goal is to source all of their food and packaging sustainably. In order to…

1.0 Question 1 Singapore Airline (SIA) is a well-known airline for its excellent services and also the product quality they offer to the customer (Kossmann, 2006). Two theories will be used which are Drucker’s seven tasks of tomorrow’s manager and the cultural web in order to relate how SIA is a world class provider. 1.1 Drucker’s Seven Task Tomorrow’s Manager SIA targets to serve the best product for its passenger, plus the best customer service they can provide. Thus, to achieve their…

INTRODUCTION: India is one of the developing countries in the world. Aviation in India is one of the major economic factors, and aviation industry is enormously growing day by day. Many airlines operate their functions and services in India among them IndiGo is one the best developing carrier which provides it services on-time based and is very particular with its timing and services. IndiGo is a low cost carrier providing low fares and on-time performance. It provides various services with…

o The location of the airline is an advantage since its geographical location is in the UAE, which is considered one of the countries that act as a “crossroad between east and west”. o The airline company has a lot of internationally recognized sponsorships; this provides good branding and visibility. Example: Etihad Airways is the sponsor of Manchester City F.C. and has won many awards such as World’s Leading Airline in 2016. ("Etihad Airways", 2017) o Etihad Airways is considered as a…

British Airways PLC, a British air-transport company, is branded as one of the largest airline in the world carrying approximately 36 million passengers a year. Its headquarters are established near Heathrow Airport in London. In 1935, small UK air transport companies arose together to form British Airways. Later, the British Government joined British Airways with its competing airline firm, Imperial Airways to form British Overseas Airways Corporation (BOAC). British European Airways (BEA), a…

SWOT & PEST Analysis - Emirates Airlines SWOT As Emirates Airlines plans to increase there revenue by launching a new project, it needs to create a framework and analyse it throughly, with the help of SWOT analysis this can be achieved. SWOT - Strength, Weakness, Opportunities and Threats Strength The most important strength, some may even consider it an asset, for emirate airlines is its brand awareness among the consumers. The Chairman of the airline - Sheikh Ahmed bin Saeed Al Maktoum is…

1.0 Before Singapore International Airlines (SIA) was implemented. It started off with the name Malayan Airways Limited (MAL), (MAL) started with 3 scheduled flights every week to Kuala Lumpur, Ipoh and Penang. After 5 years, more planes were bought to enable more flights to head out to many other different countries. (Singapore Airlines, 2014). In 1965 is when Singapore gained its independence from Malaysia, both countries decided to joint alliance and control the airline in 1966, renaming it…

How to survive to live another day? When Rohit Nandan took over as the CMD of Air India in 2011, he had a single objective in his mind i.e. to recover India’s very own airline from the humungous debt that it had accumulated over the last few years. Starting as the flag bearer for India aviation industry, Air India had had many fruitful years, but in recent years it had nosedived to losses becoming one of the worst performing PSUs of India. Being a state owned enterprise, the attitude of all…

Introduction 1. Business Analysis of Aegean Airlines In 1999 founded the Aegean Airlines becomes the first Greek private company licensed aviation. Primary destinations were Athens, Thessaloniki and Heraklion. Then flights to Rhodes, Chania, Alexandroupoli, Kavala and Kerkyra. In March 2001 the company opens the Business Class service and joins forces with the Cronus Airlines and now travels to 11 destinations in Greece and abroad 7. In 2009 a very good year for Aegean after doing a proposal…