The medium is the message

heed to proper timing of communication, tone, choice of medium, recognition of the audience, the form of presentation, perspective, persuasion, as well as the rhetorical appeals employed. At the company, the timing was vital, and each message would be delivered at the set time to the established audience. It would always convey accurate information that was appropriate and relevant to its audience. At the same time, we used different mediums of communication such as Emails, reports, adverts,…

the central route, it is long-lasting and unlikely to change in the future. It is easy enough to identify ego-involvement levels in an audience based on their attitudes, but the challenge arises from a large audience—such as those targeted by a mass medium, like film—that possess a mix of high and low ego-involvement. Fortunately, film can use of both routes of persuasion simultaneously; peripheral persuasion emerges from the film’s visual storytelling and central arguments are embedded within…

Literacy; Commercial Advertising, share the same overall goal; the further development of the students’ media literacy and personal agency, the two lesson plans attempt to achieve this goal in different ways. With an assumption of, at least, an initial medium agency level among students, the White Towel lesson plan attempts to grow media literacy by immersing the student in a representational paradigm while employing a framework of a production pedagogy. The Critical Media Literacy; Commercial…

tweet may affect more than one person, and there is always a chance of the message affecting someone that the writer had not even planned for it too. Reaching a certain audience is all part of rhetorical communication through social media. Sometimes, the things people say and how they say them come across differently to the people that listen to or read their message. These elements and more all play a role in how a message is understood by the…

The best way that Election campaigns can develop their status is through Mediums, like Social Media. Most of what is known about Canadian leaders in authority, political leaders, are from the media. However is the media responsible for strengthening the democratic process of elections? Or weakening it? Are there stronger specific mediums such as Social Media have a stronger communication appeal to everyone? In this technological-based era, it has become very popular to use social media in…

change also has the greatest impact when it is spread with mediums and platforms that have credibility and a history of distributing the proper message. The information must be encoded and decoded properly in order to create positive change. If the information being communicated is decoded wrongfully than the chance of creating social change is greatly diminished. In order to create a larger impact on social change the medium in which the message is distributed must have authority and…

high-priced national brands with the imitation. (Warren R. Plunkett, 2013) Ralcorp’s “knock-off” product of a name-brand cereal delivered profits to the company by using the communication process of sending and receiving feedback due to the precise medium. In this particular case the company is using “non-verbal communication” a visual transmitter in which the cereal is reproduce as closely as possible to the original. Ralcorp is the sender of the communication the consumer…

translate the statistics above to actual participation in decision making processes as McLuhan suggests, one needs to discern whether or not these mediums such as social networking are being used in the hot or cool sense of Marshall McLuhan’s…

determine what medium they use. Every medium has different kinds of audiences that it will reach. The purpose of the writer writing will also affect the way…

that each crayon is a different shade even though they all have the same name on the paper wrappers. This image uses many different key elements including creators, viewers, purpose, medium, and design to portray that all humans are the same; we are each covered with flesh. This photograph is effective in its message through its creator, its viewers, and its purpose. The creator, the Southampton Anti-Bias Task Force, is a group promoting diversity by organizing activities and efforts to…