The medium is the message

of the most important aspects of business. Communication, whether it be oral, written, or non-verbal, is very important for relaying messages. There is a process of communication, which involves a sender encoding, or forming the information into language or symbol, in which they would like to share with a receiver, who is required to decode, or interpret the message, in order for the process to be completed. Communication seems like a simple closed loop process, but there are many variables in…

Medium • What medium or media does the communication take advantage of?  The advantage of this advertisement is it has a well know character known as the Hulk from the popular Marvel franchise. Also it helps kids who see this advertisement lose the fear of getting hurt since their favorite character also gets hurt. • What are the strengths and limitations of the media used?  The strengths of the advertisement are that people that who watch the Avengers and read the Marvel Incredible Hulk…

More and more people in today’s modern culture are becoming subjected to messages and themes that the media want you to become influenced by. Firstly, they do this by using subliminal messages such as product placement to influence tendences like your buying habits. Secondly, they target children as they are the most influential population by using messages in movies and television programs. Lastly, the media influences how we believe we should appear in society…

Companies have various target groups when they run promotional messages. However, the one particular company I have observed is Campbell’s Soup Company and its promotional message. First, the message is targeted towards families who want nutritional and healthy food for their children. (Campbells, n.d) Secondly, the message is consistent with a particular slogan of “Mm, mm good” whether in the print advertisement or media advertisement, that slogan is heard loud and clear. Here is a YouTube…

daily newspaper is the same information televised on network stations. To what extent does having an anchor read the news changed how the message is perceived as opposed to reading the article yourself? Is this change better or worse for the modern-day society? In short, while the information may be the same, changing the medium of the news influences how the message is perceived greatly. This idea can be looked at in a historical perspective, cultural perspective, and political perspective.…

I am a slave to my email. I check my email application on my phone multiple times, throughout the day. And most visits to my email are spent swiping left to delete emails instead of reading emails. Aside from email, I realized that heartwarming messages used in marketing and advertising campaigns capture my attention. In this analysis, organizations such as Amazon, Google, and Toys R’ Us were the most prevalent sources that captured my attention. These sources featured music, family life,…

his argument he makes the following three points: that the medium of television is inherently secular and therefore cannot properly convey religious messages; that television preachers must change their dogma for the sake of ratings; and that official places of worship create a better atmosphere then a television program could ever produce. Postman argues that the medium of television is inherently secular; therefore any religious message broadcast on television will be degraded in some way.…

Advertising is not a form of mass medium, but it pays for mass medium. It is a paid form of presentation of ideas, goods, or services by a sponsor. Advertising is used to promote books, recordings, movies, and other media entities. It is seen in television, newspapers, magazines, and even on billboards. Advertising revenue for all media totaled $354 billion in 2009. Advertising started in 1200 B.C., the Phoenicians painted message on stones. In the 6th century B.C., ships came into port with…

composed of jump cuts where the shots are abruptly cut. Each cut portrays a different scene tying into the general theme that street art is not as simple as it looks and the artists should be respected as actual artists and not shamed because of the medium they choose to express themselves. A POV cut allows for the audience to see what the character is seeing. This type of break in the shots is used when the artists are making the paint. This cut gives one a perspective of what exactly an artist…

power to influence on how the media delivers your message to the public. Therefore, in PR, the journalists have the freedom to change your ideas or even fail to publish the story at all. Nevertheless, your public relation assistance should train you on how to control over an interview and benefit on any opportunity given to you by the media companies. Target Audience Public relation and advertising are similar in that; they communicate a message to their customer’s target audience. However, they…