The medium is the message

The sender has a large arsenal from which to draw their message encoding may use words, pictures, symbols etc. The sender as the initiator of communication can be formal or informal source. It is likely to represent either for profit or non-profit organization. An informal source may be a parent or friend who…

telecommunications-essential in their way- there is no totally acceptable substitute for people talking and reacting in close, direct contact. Why many people prefer face-to- face communication 1. This medium provides people with ‘a total impression’ in a way that written communication or telephone calls do not. 2. The medium permits instant feedback. 3. Allows non-verbal usage. Factors affecting face-to-face communication • Plan beforehand- have supporting notes and documents to hand. …

and knowledge of society. These influences can sometimes be negative. For example, in an essay by Sarah Boxer, “Why Are All the Cartoon Mothers Dead?” the medium of film is used to convey the cultural myth that mothers do not have a significant role in a family and that fathers become very prominent in the family. The other significant medium, song, portrays this cultural myth prominently in the song “Just the Two of Us,” by Will Smith. Two types of media can convey the same cultural myth yet do…

Known for her large-scale public installations, Jenny Holzer is a neo-conceptual artist who creates thought provoking narratives through her installations. Her medium includes billboards, buildings, posters, stickers, light projections, plaques, photographs, and perhaps her most famous medium, LED signs. No matter which medium she uses, however, her work never fails to incite and arouse the public. Holzer’s aesthetic includes language and narratives as art, which continues to inspire people…

the essay portion of this subject, I thought extensively about possible mediums and strategies to raise awareness on this issue. A problem of this magnitude requires more than one medium to get the message to the appropriate audience. I would utilize television, radio, print ads and social media to reach the target audience. Due to the severity of this epidemic, the targeted audience is high school age children. The message will be widely distributed in a two-part campaign. The first phase of…

Outdoor and radio work as reminder media, although outdoor advertising has been used heavily recently for creating initial awareness at the time of product launch. The internet is being used increasingly to provide detailed information, as a reminder medium, and for the interactivity and transactional facilities it offers. Interestingly, using tools, media agencies claim, they can accurately foretell the effect of a certain advertising format in a certain media vehicle and the effectiveness of…

attention to the form of a medium rather than the content it carries. He used the example of an electric light and stressed that “Whether the light is being used for brain surgery or night baseball is a matter of indifference. It could be argued that these activities are in some way the ‘content’ of the electric light, since they could not exist without the electric light.” (McLuhan, 1995, p. 152). McLuhan used the example as the electric light because it is a medium without a message. It…

aspects of the film industry, specifically as pertaining to movies and Hollywood in general. Presenting a persuasive argument for the adoption of the new digital medium while extolling the philosophical and existential advantages of traditional emulsion process film. As a medium the film industry, in terms of a representative communicative medium, is without equal. Presenting an environment where multiple individuals can come together to share an interpretive event. While still images had been…

A Personal Code of Ethics “The Medium is the Message” Marshall McLuhan, professor, philosopher, and the grandfather of media theory, once uttered the now famous phrase, “The medium is the message.” This of course is in reference to how the medium in which a creator disperses content is considered just as important as the created content itself. During the first televised debates between John F. Kennedy and Richard Nixon, the public’s reaction alternated wildly depending on whether they watched…

secure information. Cryptography was a technique created to secure the privacy of communication and in order to keep the contents of a message secret a number of various approaches were developed to encrypt and decrypt data. Regrettably, in some situation it might be not enough to keep the contents of a message secret, it might be vital to keep the presence of the message secret. The approach applied to implement this, is known as steganography. Steganography is known as the science of hiding…