The medium is the message

Egyptians wiser and provide them with better memory; for it has been found as a drug for memory and wisdom” (Plato 274e). The above mentioned quote, represents the ecstaticism of Theuth, an Egyptian God, on the medium of writing. Thamus, the King of Egypt, however viewed writing as a medium that brings forth a greater deal of forgetfulness, and thus not increasing one’s memory. Furthermore, once one finished reading about vast ideas, one does not think about them, and thus, Thamus notes that…

effectively relay a message, a message that plays a role in the purpose, and consequently actions, of individuals based on their identification as an audience. Considering content, Carr concisely yet simply goes through the concept of the medium to relay an understandable idea to a general audience, while Steinmetz and Schaefer extensively go through the current uses and issues of the medium, conveying complex ideas to an audience knowledgeable about the Internet as a medium. Furthermore,…

Technological Medium and Reality Programming Right now, as I speak, there is a world full of people binge watching their favorite reality television shows, tuning into season premieres, and setting their DVR so they can watch their shows after the reality of real life. It is important to note, these actions are done through a variety of different technological mediums: the television, tablet, cell phone, and laptop. However, on a global scale, the television is used as a primary medium of…

Steganography, or data hiding is the technique of embedding a message (pay¬load) in a medium (carrier), without causing suspicion about the existence of hidden data in the medium. The perturbations to the medium are carried out in such a manner that there is no perceivable noise component introduced. One way to illustrate the concept of steganography would be to analyze the Sim¬mons’ Prisoners’ problem. Two prisoners are allowed to communicate through a medium via an agent trusted by the warden.…

1.1. Understanding Media The term ‘Media’ is understood in two ways and it is the plural of the term ‘medium’. The word refers to the print medium, the broadcast medium and the internet. It refers to the media through which messages are delivered. The print medium, which is the oldest form, includes pamphlets, newspapers and books. The broadcast medium includes TV and radio. The Internet medium includes all this and much more. The media also refers to billboards, applications and photographs.…

appropriately transmit a message to an audience, as well as the audience’s duty to perceive the message and generate feedback. In order to begin the process, the sender must first have an idea or experience he/she wants to convey. According to the Communication…

Communication theories include the following: • Development Theory • Audience Theory-Uses and Gratification • Computer Mediated Communication • Attraction-Selection-Attrition Framework • Medium theory However, the theories can be explained by stating that: 1. Development theory: This is a Classical theory that describes the need for the media to take position as agents of development, and ensuring to meet the cultural, social, political and economic needs of the country. Nora C. Quebral…

control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology." (McLuhan 7) With the “medium in the message” I think society tends to focus on the obvious. When we looking at text messaging we see…

As everyday people commit the fundamental attribution error, they fail to recognize how harmful it is to those affected. Everyday people can become more aware of and plan to reduce the harmfulness the fundamental attribution error presents through message complexity and attention. Notably, the fundamental attribution error is a personal bias that is problematic in society. To emphasize, the fundamental attribution error is when individuals have the tendency to attribute people’s behavior to…

setting of a novel or an alternative medium. The rhetor’s in this rhetorical situation are the writers and stars of the scene, two men who have grown up in the Boston area and have likely witnessed situations similar to the one being portrayed. The audience that the rhetor is trying to reach is young men at certain points in their lives who are utilizing outward hyper- masculinity and a perceived nobility in having little ambition beyond a day to day survival. The message that the rhetor…