While ubiquitous Internet access is extremely convenient and enables marvelous new applications for mobile users, it also creates a major security vulnerability—by placing a passive receiver in the vicinity of the wireless transmitter, that receiver can obtain a copy of every packet that is transmitted! These packets can contain all kinds of sensitive information, including passwords, social security numbers, trade secrets, and private personal messages. A passive receiver that records a copy of…
The very mention of skeletons in the closet sends chills up our spine and immediately through our mind’s eyes, we see a pile of bones in a dark closet. However, that may not always be the case. Often times, the skeletons are a collection of memories and secrets, stored over the years in the secret compartments of our mind, and we alone have access to them. Many of these are wonderful, and enjoyable to share, which we do willingly. However, along with these are unpleasant, often painful memories…
The hermit set out of camp at midnight, carrying his backpack and his bag of break-in tools, and threaded through the forest, rock to root to rock, every step memorized. Not a boot print left behind. It was cold and nearly moonless, a fine night for a raid, so he hiked about an hour to the Pine Tree summer camp, a few dozen cabins spread along the shoreline of North Pond in central Maine. With an expert twist of a screwdriver, he popped open a door of the dining hall and slipped inside, scanning…
Putting her right foot out, she mounted the log and shut her eyes. Lifting her skirt, leveling her cane fiercely before her like a festival figure in some parade, she began to march across. Then she opened her eyes and she was safe on the other side. 'I wasn't as old as I thought,' she said. But she sat down to rest. She spread her skirts on the bank around her and folded her hands over her knees. Up above her was a tree in a pearly cloud of mistletoe. She did not dare to close her eyes,…
Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…