The Kane Chronicles

I grew up in what is considered a low income family, but I’ve always wanted to go to college. Before I even understood the concept of degrees, I would tell my parents “I want to go to college for seven years!” because I thought we could just choose how long we could go to college for. As I grew up, my goals became realistic. Instead of being president, however, I now want to do something that involves helping others and educating. I would like to work in schools, preferably high school was an…

Imagine living in a country dominated by your race then having to move from that country to an unfamiliar area where you are forced to start over. People begin to look at you strange and you soon wonder if you will ever belong in this new, unfamiliar environment. My father ,Acee Chapman Jr., along with his family made the choice to move to America when he was just a little boy. The move caused several struggles within the family that eventually led to some life changing decisions. These…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…