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I. Introduction In 2011, Operation Unified Protector was a North Atlantic Treaty Organization (NATO) operation that performed air strikes over Libya, destabilizing the country and enabling the execution of Libya’s dictator of 42 years, Colonel Muammar al-Gaddafi. The United Nations Security Council (UNSC) justified the Libya Intervention for NATO allies on the grounds of a humanitarian threat thought to occur at the direction of Gaddafi. However, the humanitarian crisis never occurred. Thus, I…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…