The Birth of Venus

Executive Summary As people have shoved from industrialism to informational system, establishments haverevised to the new atmosphere of express change, pervasive use of IT and communication technology, and fast admittance to knowledge. As a consequence, societal structures and managerial forms have rehabilitated. Adding to that, new generation is entering the workforce, popularly called as Gen-Y, and is basically geeks in technology. Unlike other generation, Gen Y has…

Gold margins are standardized because of adornment+ investment factor. However, quest for greater margins is driving diversification from gold jewellery products. Demand for gold jewellery remains very strong because of cultural traditions, Gold jewellery sales - for weddings, in particular - will continue to generate volume growth for jewellery retailers. Platinum and diamond jewellery sales will generate margin growth. The shift to more profitable diamond jewellery has been smooth because…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…