The Adverts

Discriminatory/prejudicial behaviour can be further broken down into direct and indirect discrimination against a particular group. The three most notable prejudices and associated behaviours within Remember the Titans are racism, sexism and homophobia and harassment, name calling and gender stereotyping. An example of racism and harassment from the film comes in the scene where Coach Boones house gets damaged by a brick thrown by a passer-by as they call out “Coach Coon”. This direct…

being published today and I compared a recent copy of Shout from May 2012 to a copy of Jackie from June 1981. Both magazines feature a celebrity on the front cover, with Shout having Cheryl Cole and Jackie having Adam Ant, and both also have tampon adverts on the back covers. A similar layout to that which Jackie used, and which McRobbie discusses in Jackie: An Ideology of Adolescent Femininity, is used in Shout. Problem pages, fashion pages, celebrity gossip, hair and beauty advice, “pin-ups”…

Introduction McCracken (1989) said that a celebrity endorser is as “ any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989, p. 310). Bergkvist and Zhou made a change to this definition in 2016 and said that “a celebrity endorsement is an agreement between an individual who enjoys public recognition (a celebrity) and an entity (e.g., a brand) to use the celebrity for the purpose of…

1. Introduction Hugo boss perfume is an adaptable and full of diversity and is considered as one of the most distinctive masculine fragrance of the day (Fragrances.hugoboss.com, 2014).The purpose of this report is to find out how Hugo boss markets their products and conduct a research about the product environment. This report starts with the introduction followed by the product background and a comprehensive research about the products micro and macro analysis. This report also includes the…

“Eating disorders do not exist,” claim those in denial of the world around them. “Anorexic and bulimic children do not exist because there is no possible way they could learn those habits,” states an ignorant adult that is not aware of the advanced technology around them. The lack of awareness revolving around eating disorders is not nearly enough because there are still people denying the proof in front of them that anorexia, bulimia, and Binge Eating Disorder are real. In fact, the more…

“[Carl’s Jr. advertisements] are really more like soft porn rather than food promotions” (Bisbing). This may seem like a gross exaggeration, but unfortunately, it isn’t far from the truth. The Carl’s Jr. franchise is infamous for portraying women as purely sexual objects through advertisements in order to make their burgers look better. ‘Sex sells’ is possibly the most common excuse for this type of advertising, though humans don’t naturally crave sex in the form of a 30-second commercial…

2.2.1 Social Learning Theory The social learning theory explains how the use of celebrity endorsement in advertisement affects or influences audience consumption intentions. The theory assumes that consumers watch, listen observe and would want to consume what the celebrities endorse thus leading to improved brand awareness (Sertoglu, Cath and Korkmaz, 2014). 2.2.2 Source Credibility Theory The theory deals with the trustworthiness of the source. The theory indicates that consumers are…

Barnardos Australia is one of Australia’s leading child protection charities, committed to assisting and working with parents and children in preventing and providing care for victims of domestic abuse; whilst building community knowledge around issues that are faced by disadvantaged children and families. The organisation tackles these issues through a variety of avenues; such as foster care, family and youth services, adoption, as well as tailoring services and programmes for adolescents in…

Australian Business Week puts students up against each other in teams to set up and run a business, where leadership, teamwork, time management, stress management and business skills are all in use. Its purpose is to make students understand about the real business world and all the work and decisions made into creating and running a successful business. Everything related to the businesses was up to the students, including the choice of product, its design, financial and operations costs,…

MY PART 1 STRENGHTS: -the presence of the brand with a strong creative vision -present in more that 50 countries, in 5 different continents -long and beautiful history -considered as being the reviver of the Haute Couture -a lot of department such as jewelry, Haute Couture, RTW, bags, shoes etc. -first Couture house to make RTW -timeless collection -iconic pieces such as “le smoking tuxedo” -stability in finance with the Kering group -famous personality such as Cara Delevigne as face of Saint…