The Adverts

In 1989, Francis Fukuyama argued in his essay “The End of History” that “What we may be witnessing in not just the end of the Cold War… the end point of mankind 's ideological evolution and the universalization of Western liberal democracy as the final form of human government.” (Fukuyama, 1989: 2). After 25 years of history, one can state that while, although, the world ceased to see great wars, and the international sphere is now dominated by small civil wars, there are other prevalent…

An analysis of the effectiveness of framing techniques utilised by both pro-choice and pro-life groups within the abortion debate in the US. Literature Review: Globally there has been much controversy surrounding the issue of the legalisation or criminalisation of abortions, this debate is especially prevalent within the United States. It has been an argument that has sharply divided the American population since the 1970s (Ginsburg, 1998). However, as widespread and predominant as this issue is…

Long Telegrams Paper In a series of correspondences known as the Long Telegrams of 1946 an ambassador of the United States and an ambassador of the Soviet Union state their interpretations of the current international situation back to their governments. Both sides are biased not only from their nationality, but also their individual ideologies. Nevertheless, the Long Telegrams serve as a useful reference for crafting a better understanding of the turbulent Cold War era and the beliefs that…

I don 't mind glossier, more carefully curated videos but if it 's clearly presented in that way. There is nothing more off-putting than watching something which has been heavily stylized but poorly edited so it 's blatant that you 're watching an advert for something. Social media has bridged the gap between celebrity and model. No one is more an example of this than reality star and the face of countless campaign Kendall Jenner. Why do you think people are more interested in models '…

Soft drinks hold fifty-one percent of the total beverage market, and for years, Coca-Cola and Pepsi companies have been the two leading and competing companies in that market. Each of the companies has been competing to outshine the other by gaining the largest market share in the beverage market with an annual value of over thirty billion dollars. While both companies were invented in the late eighteen hundreds by pharmacists, and strove to promote the idea of sociability and happiness, the two…

2013; Peterson & Burton, 2007; Shi & Singh, 2011). The failure is perhaps due to system ineffectiveness to invest more in preventative health initiatives that would show a significant decrease rather than invest more in medical technologies that advert seeing a GDP (Getzen, 2013; Peterson & Burton,…

sister in law anyone can wish for I think to myself. The inside of the cabinet smelt of pine, and all of the furniture was made out of oak. I knew about the furniture, because I knocked on every wooden thing I saw, and like the oak furniture land advert, the knock sounded the same. On the mini coffee table that was half a meter away from the black velvet sofas, I saw a card with my name on it, then eyed everyone in the room curiously, but I don’t think that they knew who it was from. I turned…

It is weird to think that someone could be watching the nine o’clock news with a commercial break that includes ads for Green Giant canned corn, new pills that claim to shed fat, and a sale happening right now at Kohls. What is weird about that normal situation is that the person pays no mind to the suspicious drug ad allowed to be sandwiched into the broadcast by a major television station. This weird thing is shockingly normal to Americans. Modern culture is so accustomed to pharmaceutical ads…

culture in which they live. Those who support this approach argue the only way to take away these differences in health between social classes is to provide educational campaigns which persuade people to engage in ‘healthier’ lifestyles for example adverts which promote healthy diet and support with stopping…

The Games of Slander in Presidential Elections The 2004 Presidential Elections in the United States was a clash between Senator John Kerry (Democrat) and the then President George W. Bush (Republican). Like all other competitive presidential elections, the campaigns saw the use of advertisements that attempted to sway the opinions of the voters. The main issues that drove the campaign were majorly foreign as they focused on the war in Iraq and terrorism especially fuelled by the then recent 9/11…