The Adverts

product as one that promotes true friendship. Though, many super bowl advertisement are characterized by humor to reel the audience, in this case, it is different, the advert seeks to appeal to the emotional side of the audience and thus capturing their attention which is one of the key items that is needed to make sure that an advert is effective and reaches the target market as well as appeal to other individuals who have not yet had the product (Wayshak, 2014, p.…

Companies effect peoples lives with advertising. For an advertisement to be effective it must make the consumer think they need the product. Marketing used to be very vague to reach the general audience. But as marketing has evolved it has become more effective tailoring advertisement, by targeting peoples character; or their instinct to fit in. Corporations are more powerful with advertisement over the media, the media shapes the way that people think using stereotypes. Corporations nowadays…

Dare to be Different? This ad for the Guess perfume “Dare” features three slim models against what seems to be a sunny beach or tropical background. The three women would be considered conventionally attractive; they have long hair, full makeup, and semi-revealing clothing also from the brand Guess. Despite being an ad for perfume, the bottle of it is less focused on than the aesthetics of the models. The intended audience should be, given that it was found in a ‘Teen Vogue’, the 13-29 year…

This Chanel N° 5 perfume advertisement starring Suzy Parker, a well known actress and model at the time, was released in magazines and newspapers in 1957. This ad shows Parker joyful and glowing, standing in between two handsome men while being escorted down a stairwell. Her face and hair is absolutely flawless and combined with her gown, flowing from her graceful movements, exude confidence and a sense of carelessness. The late 1950s and early 60s were a very important time for women as the…

Native advertising Native advertising came about a few years ago as a way for advertisers to get around ad blocking software that is used my many people. With the increase use of services that block ads advertisers came up with a form of advertisement that is forced on consumers. Native ads are so interworked with the design and functionality of the page. (Dictionary.com) If you want to view the page it is often a requirement for a person to turn off the ad blocker software to be able to view…

The Doritos sunflower edition ad was amazing and funny and very different from every other ad i’ve seen for a long time. The main characters include 1 funny guy, 1 emotional guy and 1 not so very hungry girl. The most interesting part of the commercial to me was when I appeared out of nowhere from inside the dumpster, that took a lot of planning ahead before doing that. The ad seems to keep saying that the Doritos sunflower edition is better than any other chip. But the actors and directors…

‘11 American Express; “Conan/curtain” TV advert A TV advert gains a wide number of audiences. That’s why it cost more money than a print advert. Its impacts and profits are so much higher. TV adverts are the most powerful and easiest median in conveying messages to all categories of people. Since nowadays house in the globe have atleast one set of TV. Through contemporary communications this median verifies the fact that the world is a small village. Adverts are important and necessary because…

Magazine 1 is the Farmers Weekly from October 2012, the target audience is the male farmers of all races and ages in Southern Africa. My goal is to show the characteristic elements of 4 advertisements from the publication. Advertisement 1. Advertisement 1 is for “Farmtrac” the company that develops and sells tractors to the agricultural sector. Characteristic elements of this advertisement are: * It contains claims such as “World Class technology for maximum productivity”, “Powerful…

Damage control: Zit-popping without making a mess Popping a pimple might as well be the greatest temptation during a breakout episode to end all blemish woes. Deep down, we should know better that it's not the right thing to do. But hey, zits happen and are asking for that desperate squeeze. You can't help but give it a little pinch. You know what they say: old habits die hard. Enraged, the next thing you know is that ugly, tiny monster has exploded and you just want it healed … fast! Believe…

In 1952, Mark Provensen was the creator in illustrating Tony the Tiger. Before they chose to make the face of Frosties a tiger, there was a competition between the tiger, a kangaroo, an elephant, and a gnu. Tony the Tiger was the most popular to public, and that’s why Frosties decided to put the tiger on it’s box of cereal. When this began, the tiger wasn’t as muscular as the one today. The purpose of this was to show children that if they were to eat the frosted flakes, then they would grow…