The Adverts

and 2013 (Irresistibly soft skin, like a touch from a rose.). The evolution of one in contrast to another is quite massive. Obviously, the both contain two parts: the picture juxtaposed with the text. Firstly, I will start analysing the 1921 advert. The picture has two characters: the man who seems somehow aloof and estranged, and the woman who is kind of shy, but at the same time intimidated by the presence of the man. On those days, the gender equality was just beginning to become a very…

Sexy Soap, Spirits, and Salad Sex sells! This is a distasteful but accurate statement. There is a great deal of sexuality in the media today that cannot be avoided. There are many times when I am casually scrolling though twitter or flipping through channels and an ad pops up that is extremely sexual. Businesses have found a way to make their product more desirable through this type of portrayal, and they are not going to change that anytime soon. One of the articles that I came across is…

Every year millions of people sit down to watch the the superbowl. Some watch it for the football game, some are there for the food and some watch for the commercials. One commercially particular caught my eye as I was watching the NFL channel. This commercial was an advertisement for T-Mobile. T-Mobile is a company that sells communication services such as cell phones and different data plans. This specific commercial was advertising their new Mobile One plan. Justin Bieber walks onto the…

The Nina Ricci print advert is bright and smartly done. It has a young model in the mid-ground on the left holding a bottle of Nina Ricci perfume wearing a light pink dress looking straight towards the camera. The model has a red lipstick on, light make-up and blonde hair. In the middle of the print it has the ‘Nina Ricci’ written in Black In contrast to its white background with the perfume name which is Nina L’eau. Underneath the Brand’s name it has the perfume tagline/slogan written in…

Hydroxycut is one of the many products on the market aimed toward consumers who are looking to lose weight. However, the advertisement includes statistics from a 60-day study as well as information about both of the different forms of the supplement as well as places of availability. The advertisers use several initial appeal techniques of graphics, color, word choices, and cognitive dissonance. Additionally, two rhetorical appeals were used, ethos and pathos. Finally, according to Maslow’s…

1. The purpose of this essay was to inform readers about this huge business. The article focused on the advertising on campus and how it is effective for these brands. She writes about this and is very successful in the way that she covers the topic in an interesting look into it. 2. One example of this being a firsthand account is on page 841. She says, "... hundreds of U.N.C. freshmen line up outside..." Another example of this is, "A D.J. spins tunes between clothing racks." This makes…

companies, most especially in America and the United Kingdom. One of their resent adverts on You-tube is the McDonald’s UK Christmas Advert 2016, introducing Juliette the doll. This is a very interesting advert, trying to introduce or increase the spirit of Christmas, as the most wonderful time of the year. The author uses the logos and pathos rhetorical appeals in this advert, for example at the beginning of the advert, the Jeffery’s Toy owner said to the doll “maybe this year”. The phase does…

Not Just Water “In advertising not to be different is virtually suicidal.” Bill Bernbach said this about advertising. If every ad were the same products would all be seen as the same. That is not what a company wants from their advertisements. They want the advertisements to help show why their product is different from the competitors. Whether that is how the product makes you feel or how the product can benefit you. Advertisements also strive to be different so they can appeal to different…

Rabinowitz Task: 1 Advert 1. Alcohol is portrayed in a very negative light. It is portrayed as a substance that will make teenagers do thing that are undignified and things that they will regret in the future. Alcohol is portrayed as something that can make a person engage in harmful and violent activities. We see this from the boy’s advert when he violently rips out his earring and gives himself a bloody nose by slamming the cupboard door into his face as this shows alcohol is capable making…

In the advert for Dior Homme Perfume, both the male and female actors are sexualised in different ways to gain pleasure from both sexes. This has been done to gain a wide audience however this is one commercial that suggests that Laura Mulvey’s theory is incorrect…