Terry Leahy

Introduction Tesco is one of the biggest multinational grocery retailers in the world. Unlike its competitors, Tesco is a “customer-orientated business” (“Developing Appropriate Leadership Style”, 2015, para. 1). It provides high quality products at accessible prices. Tesco also works on increasing its customer base, as well as retaining its existing customers. It is often argued that “building customer loyalty is a cost-effective strategy to grow the business” (“Developing Appropriate…