Tennis at the 2008 Summer Olympics

see that Coca-Cola wants its viewers to associate drinking their products to winning an Olympic gold medal, to me the product has no relationships or connections to the Olympic Games. This made me think, why do corporate sponsors align themselves with sports? From watching the Coca Cola 's Gold Feeling commercial, it is clear that the brand wants its name to be seen by the ever increasing audience of the Olympic Games and what better way to do this by comparing the drink to the feeling of…

product. By buying this product they may believe that they can do the great things these athletes do. The reason why the athletes are great factors within this ad is because if someone is an athletic person, a child, or may have seen these well-known Olympic athletes, they may be persuaded to buy it. Although all of these factors come into play, there are many other elements that influence this commercial, such as the choice of people, the background music, and a nostalgic…

Jacques Rogge, President of the International Olympic Committee said, “the London 2012 Games have definitively served as a catalyst for development and improvements, both tangible and intangible, which would otherwise have taken decades to achieve” (HM Government, 2013). As part of the London 2012 Olympic bid, organisers promised the Games to be a ‘One Planet Olympics’, working in partnership with WWF and Bioregional. One of the five key sustainability themes…

Imagine you invented the best sports wheelchair ever. There are multiple wheelchairs made for sports, most are made with lighter metals so people can move in them. They also have tilted wheels so someone can move quick and easy, and some have levers attached to the wheels if the person does not have enough strength in their arms. Rugby wheelchairs are built to be extra sturdy. They have bumpers on the front, and guards on the sides. They also have anti-tip devices so they won't fall over…

upcoming Olympics. These problems should cause great concern and need to be acted upon. Rio Olympics should not go ahead until all countries can be certain that their athletes will be safe from disease and untreated waters and also have reliable security. Rio was chosen to hold the 2016 Summer Olympics in 2009 by the International Olympic Committee. Because of this they have planned and budgeted for the problems they would face. But have they achieved their goals? Is it safe for the Rio Olympics…

Corruption in the Olympics Over the summer I, not unlike many others around the world, watched the Olympics. Next year, however, it is important to begin the process of converting the games to be more beneficial for everyone involved. As of right now, the Olympics are damaging to the hosts morally, environmentally and financially. Step one to purifying this major event is raising awareness. As people who have adapted to a life of luxury, it is not difficult to overlook the hardships that others…

good athlete, and come out with results it is a truly remarkable accomplishment. The Olympics has athletes who have worked and seen an outcome, but there is another organization of disabled that have worked to see an outcome. The Paralympics is an organization that should not be combined with the Olympics because it is an advantage having prosthetic limbs, there are more categories for the disabled, and the olympics would swamp over the athletes from the Paralympics.. The paralympics started…

Born on September 30, 1980, Jennie Finch is an American softball player whom many young girls idolize. She had much success in at the collegiate and professional level, earning her many championships and awards. Finch has become softball 's most dominant and infamous softball player and one of the most respected athletes in all of professional sports. She has since retired from playing the game of softball but continues to advocate her love for the sport and its influence it can have on women…

Sex testing was first introduced to the Olympic Games by Avery Brundage in 1936, in order to halt any athletes trying to disguise their sexual identity. The International Association of Athletics Federations (IAAF) and International Olympic Committee (IOC) have sex-control policies in place on the terms that; sex exists as a binary, sport is a level playing field and intersex athletes have an unfair advantage over others and should be banned. However this logic is not as straight forward as it…

the times of Ancient Greece, a symbol of the olympics was the flame. The flame was a symbol of the Olympic Games. Commemorating the theft of fire, its origins lie in ancient Greece, where a fire was kept burning throughout the celebration of the ancient Olympics. Picture The olive wreath is another symbol of the ancient Olympic Games. It is a branch of an olive tree that formed a circle and is an ancient and sacred award for Olympic champions. An olympic athlete would only receive the olive…