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    Project Symphony

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    NBCUniversal uses Project Symphony to help promote their properties. Their properties consist of television networks, movies, parks, and resorts. Project Symphony was the company’s way to promote synergy. Synergy is when every asset is working together to reach a shared goal. This does not mean that each contributor acts individual, however each piece compliments the other piece of the puzzle. Burke wanted all the company’s assets to work together and not as individuals to reform their culture.…

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    Consuming Kids Summary

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    the documentary film Consuming Kids (Directors A. Barbaro and J. Earp, (2008), I had some interesting insights about how childhood was influenced by media and technology. In addition, I found it interesting how advertisement industries manipulated children into commercials signifying to children that the key to happiness was through having certain brand things in order to be cool in past and present society, but the film did not show how values shaped childhood too. What the film lacked in…

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    Youth Violence Increase

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    behavior. Some television shows obliterate or obscure the boundaries that society has created between good and evil, public and private, shame and pride; politicians and special interest groups deliberately lie to sell an image or a point of view, and as a result killing is sometimes portrayed as understandable and righteous when it advances a certain point of view on a controversial issue; all of which are redefining violence as normal (Johnson & Johnson,…

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    article “Portrayal of Minorities in the Film, Media and Entertainment Industries” states, “One study found, for instance, that two years of viewing Sesame Street by European-American preschoolers was associated with more positive attitudes toward African and Latino Americans. Another study found that white children exposed to a negative television portrayal of African-Americans had a negative change in attitude toward blacks” (Diversity in film and television: MediaScope). In addition to this…

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    Internet television started out in 2007 as websites like Netflix and Hulu were created to provide television shows for convenient watching. However, since then it has become increasing popular, making it possible to watch almost every show on demand and on the go. Internet television is has been taking the world by storm for the last seven years but is it going to take over television as we know it? Not only are shows from well-known broadcasting channels available on these platforms, but also…

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    1. The media I use the most is television, while print is my least used form of media. This is what I had expected, since I rarely feel the desire to sit down and just read during the school year, I’d rather watch several television episodes. Relaxing on my bed or couch watching TV or Netflix sounds like a more enjoyable evening, instead of sitting at my desk reading boring textbooks for physics. Plus, I traveled home this weekend and all of my recorded shows were ready to be watched, since…

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    Quester et al. (2014, pp.227) shows that Australians are embracing online technology in their homes, with the average person’s everyday viewing behaviour now involving multiple screens and various media including mobile phones, television, radio or print media as well as computers. As there are more access points to information and the Internet, more attention is drawn to trends and what is currently ‘popular.’ With the increased penetration of mobile phones and thus, the Internet…

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    believed modern technology from telegraph to television, makes discourse broken, disconnected, and sensationalized. Neil Postman wrote the book in 1980s, the golden age of television, he didn’t foresee the rising new communication technology—the Internet, will create a whole new discourse. Internet amplifying the weakness…

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    many youths have television in their rooms which could give children a greater opportunity to view programs without parental supervision. Researchers show that young children could copy aggressive and dangerous acts on TV in their play with peers. Before the age of 4, children are unable to know the difference between fact and fantasy and may view violence as normal. Media Violence does affect youth violence; if…

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    unpleasant or disturbing information, and our mass media reflect this. But unless we get up off our fat surpluses and recognize that television in the main is being used to distract, delude, amuse, and insulate us, then television and those who finance it, those who look at it, and those who work at it, may see a totally different picture too late.” Murrow believes television and radio has been corrupted by having sponsors only broadcast information that Americans want to hear and not what they…

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