Television advertisement

dynamically mediate relationships between people, natural resources and society” (p. 1). The recent Super Bowl presented an opportunity for institutions to market their individual brands to millions of spectators worldwide, in the form of commercial advertisements. This form of media is a specifically powerful weapon in the arsenal of institutions, having the ability to connect and influence millions of viewers all over the world. YouTube videos of specifically entertaining commercials,…

You are watching your favorite show on television. The show is in its season finale! It 's getting intense and it has you on a rollercoaster of emotions. Suddenly, the show goes straight to commercials. You think to yourself, "What is the purpose of a commercial?! Life would be better off without advertisements." Commercials are the activity or profession of promoting a product, service, or event in a public medium in order to promote sales. An attempt to achieve higher sales, commercials aim to…

Americans now watch television an average of four hours and thirty-five minutes every day- ninety…

is “the best AXE commercial” the images change throughout. The advertisement is broken up in parts. Each part is a different time throughout history. The first scene is a man who is in the ice age. He is cold and miserable while wearing normal appropriate clothing, and he is chasing a group of women. The ice breaks and he can no longer achieve his goal. Then the scene shifts to mid evil times and a…

Analyzing the “Freak Show” Reebok’s Be More Human Ad Campaign Reebok’s television advertisement “Freak Show” begins with people doing various CrossFit recreational exercises such as flipping tires, running through mud, and climbing ropes while a voice over talks about being obsessive, fanatical, extreme, and crazy. Workout music plays in the background as well. It shows both mean and women around the age of 30. “Freak Show” isn’t just selling a shoe: the company wants us to believe that it’s…

Sleepwalker-Coca Cola Commercial If you are a person who watches television, you most likely have seen a Coca Cola commercial. Throughout the years Coca Cola has produced many commercials to sell their product. This Coca Cola commercial called Sleepwalker, was first aired during the 2010 Super Bowl. It is a commercial about a man sleeping in the wilderness. In the middle of the night he sleepwalks to find a coke. In the beginning of this commercial there is a man sleeping in a tent just in his…

Advertisments are everywhere. From trains, billboards and busses to mobile devices, television and magazines. Brands are constantly running various campaigns to keep up with society and culture in hopes to stregthen the brand value and image. An advertising campaign involves a continuous series of messages that aim at promoting a particular marketing idea. These campaigns typically require a precise definition of the idea within a…

At some point or another in our lives, we have all had to take a trip to the doctor’s office. Often times our visits end with a pricy medical bill and a prescription for some sort of medication: whether it be vitamins, antibiotics, or ointments, at the end of the day we have to pick them up from our local pharmacy. Amongst those who have taken their annual trip to the doctors are patients with Type 2 Diabetes. The horrible diseases that interferes with people’s blood sugar sends diabetics…

Distorted Beauty Entering high school is a point in life when most teenagers begin to spend extra time looking in the mirror and noticing the little things about themselves. Everyday beginning my freshman year, I would walk the overcrowded halls of William Chrisman and as I would look around I’d see all these pretty, skinny girls and I became suddenly aware of my size and looks. I have always played sports and I am constantly gaining weight because of muscle mass and I always sport my athletic…

The Quaker Oats company was able to persuade an audience into purchasing their product by advertising to viewers that Life Cereal is a healthy and delicious choice for families. The use of children and positive peer pressure in this advertisement helped drastically in selling the product. Choosing a finicky child made it easily relatable, because this is something that challenges many families with young children. The commercial was family-oriented by using three brothers to play the main…