Tata Nano

Answer 1: Tata Group’s mission or purpose of core values is “To improve the quality of life of the communities they serve globally , through long-term stakeholder value creation based on leadership with trust. Also providing the best tooling and service experiences that excite their customers.” The core values of Tata includes:  Integrity  Understanding  Excellence  Unity  Excellence It has served its customers by a large range of products and services such as: • Tata Chemicals • Tata…

The facts provided the below insights: (Refer Exhibit 1.) • Telephone service - of all the voice call minutes, only 2% were cross-border calls. Even if internet telephony is added to the data, it may add up to 6% to 7% at the maximum. • People Moving Across Borders - Especially long term flow of people, only 3% of total world population is accounted for by first-generation movers. Claims like the work is taken over by immigrants stands out to be overruled. • Foreign Direct Investment - Out of…

CORPORATE LEVEL STRATEGY ADOPTED BY FORD MOTOR COMPANY AND TATA MOTOR. HENRY FORD joined FORD MOTOR COMPANY in1903at Dearborn, Michigan, U.S.A and is known to have adjusted practice that were not mainstream those days. The auto producer known for their celebrated "MODEL-T" and the interesting development of tradable parts in moving mechanical production systems that makes it conceivable to amass autos effortlessly and high dependability. Portage MOTOR made an amazing monetary reputation pretty…

Segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics We are going to divide the population on the basis of demographics, geographic, and psychographic. DEMOGRAPHICS There are various factors to divide the market on the basis of demographics such as gender,age , income level, social class, occupation, ethnic background ,family life cycle etc. The different segments for our…

THE CASE On a rainy Thursday evening, as Mr. Pramod Kumar, the AGM-Industrial Relations-TATA Motors, was sipping his cup of tea, he had some unexpected visitors. A five-minute meeting with the visitors turned Mr. Kumar’s day on its head. Ramdas Soren, the local MLA of JMM (Jharkhand Mukti Morcha) in 2013 along with Santosh, the leader of the contract labour union in TATA Motors affiliated to JMM threatened to go on an indefinite strike if their demands remained unmet. Considering the seriousness…

cars. As you look more closely, you see that most bear whole families – both parents and several children. Your first thought might be “That’s crazy!” or “That’s the way it is in developing countries – people get by as best they can.” When Ratan Tata of Tata Group looked out over this scene, he saw a critical job to be done: providing a safer alternative for scooter families. He understood that the cheapest car available in India cost easily five times what a scooter did and that many of these…

Introduction: Primary Article: Article 6: Disruptive innovation for social change. Supporting Articles: Article 1: I-form organization. Article 3: Ambidextrous organization. Should multinational corporations adopt a culture of catalytic innovation for social changes? Coming from a developing country, India, I am aware of the social situation in the country. The inequality between the rich and the poor, lack of good medical facilities, high levels of pollution are all a part of almost…

The “Make in India” campaign launched recently by the Indian Prime Minister Mr. Narendra Modi is aimed at making India a manufacturing hub and thereby bringing about economic transformation in the country. One of the major objectives of the vision is to make the manufacturing sector contribute to about 22% of the GDP by 2022, going up from the dismal 12.89% in 2013. Going by the 2013 Deloitte Global Manufacturing Competitiveness Index, China is ranked 1, while India is ranked fourth having…

The bracket gives their shares approximately. The present market share of major manufacturers is as follows: a. Maruti Ltd. 48-50% b. Hyundai 20-25% c. Mahindra 10-12% d. Tata Motors 6-7% e. Others 3-5% In all, there are close to 85 models of passenger cars available in the Indian market. Prices range from Rs. 2 Lakhs to Rs. 1crore and more. They are available with all modern accessories. The Plan…

1. A business model describes the rationale of how an organization creates, delivers, and captures value (Osterwalder & Pigneur, 2010, p.14). We can define business model as an outline or a design of an organization that uses to achieve the strategy or goals. It is very important to know that business model is about creating value by replacing old models that are not working. In order to create a good business model the first thing is to simplify the complexities of the old model. Business…