Tata Nano

customers. Tata Motors went from the leading automobile manufacturer and the number 3 passenger vehicle brand in India to a decrease in estimated sales and a deteriorating brand. Multiple factors are taken into account with this decline including the economy, competition increasing, external factors, and the brand. Many of these factors can be tracked to make predictions on how they will affect a company but cannot be fully controlled. The leading problem Tata Motors needs to focus on is the “People’s Car” Tata Nano brand. The brand can be put in the hands of the company as they research…

INTRODUCTION 1.1 BACKGROUND OF STUDY Tata Motors came out with the World’s least expensive car Tata Nano in 2008. The making of this compact vehicle involved a lot of innovation and the pricing, sourcing, distribution and marketing strategies of Tata Motors also had to be revamped only for this particular car. The major target market for Tata Nano was the low income individuals and families, the individuals who want to move from a two-wheeler to a four-wheeler and the medium and high income…

Robb Hernandez December 14,2014 Dr. Fairbairn MBA 652 Tata Nano: The People’s Car I. Key Marketing While the Tata Nano may have been touted as a game changer in the auto industry in India as the least expensive vehicle a “car for everyone” it lacked a clear pricing strategy, market segmentation strategy, and an import-export strategy. II. Situation Analysis 5 c’s Company: A conglomerate that has international ties to engineering, energy, information systems, materials, services,…

CASE BRIEF – TATA NANO DESCRIPTION Tata developed and started manufacturing Tata Nano, “the cheapest car in the world”, and has to decide the level of production capacity. Should Tata be conservative risking to cede market to competitors or should they make an aggressive commitment? EVALUATIONS Tata worked years to develop a ULCC (Ultra Low Cost Car) targeting the bottom end of the pyramid of the Indian population. The development of Tata Nano was based on 3 main targets: cost lower than Rs 1…

manufactured by Tata Motors is Nano. Nano is distinct from all other cars as it is the world’s cheapest car., Nano was widely publicized as a 1 lakh (US$1,700) car during the period of its launch. It was considered as one of the milestones in the history of automotive industry. Since its launch 4 years back though, the price has increased. Only the very first few customers were able to purchase the car at that price. Present day, the basic price for the Nano is around 150,000. Nevertheless,…

Competitor Analysis Company Market Share (as in August 2014) Maruti Suzuki India Ltd. 47% Hyundai Motor India Ltd. 16% Honda Cars India Ltd. 8% Tata Motors Ltd. 5% Mahindra & Mahindra 6% Maruti Suzuki: Maruti Suzuki India Limited has been highly successful in rural areas and smaller towns in India because of its excellent distribution and service network. It is mainly known for its small car segment with popular model being Swift, Dzire, Alto, Zen and Ritz. It is the largest automobile…

ABSTRACT Given Articles talks about the automobile industry of India in which Honda Jazz makes a another entry with dual variant cars segment in India i.e. both Diesel as well as Petrol version to compete with cars like Maruti Suzuki Swift and Hyundai Motor Elite i20 in the price range of 5.3 to 8 lakh and India became the first country where Jazz is going to launch a diesel version engine. As in Asia 30% sales of Honda motors is contributed by India so they are very optimistic in investing in…

'Nissan's Approach to Supplier Development' From Burnes, B. (2014) 'Managing Change' 6thed. pp.51-55 Nissan's Sunderland assembly plant is the most productive in Europe and produces almost one in every four cars built in the UK. However, when it opted for a UK base in 1984, the company faced a major challenge in bringing its European suppliers up to the same standard as those in Japan. Nissan recognised that European – especially UK – component suppliers fell far short of Japanese standards of…

Introduction Hyundai Motor India Limited is an entirely claimed auxiliary of Hyundai Motor Company. HMIL is the biggest traveler auto exporter and the second biggest auto producer in India. It right now has ten auto models crosswise over sections - Eon, Santro, i10, Grand i10, i20, Xcent, Verna, Elantra, Sonata and Santa Fe. Completely incorporated condition of-the-workmanship assembling plant close Chennai gloats propelled creation, quality and testing capacities. HMIL structures a…

• India ranks 2nd in the global two-wheeler market • India is the 4th biggest commercial vehicle market in the world • India ranks 11th in the international passenger car market • India ranks 5th pertaining to the number of bus and truck sold in the world • It is expected that the Automobile Industry in India would be the 7th largest automobile market within the year 2016 • The Indian automobile industry's foreign sector worth US$ 515 million • The Tata Motors have entered the passenger…