Strengths: 1. The largest online retailer in the world. 2. Superior quality services and products 3. Cost leadership strategy 4. Using superior logistics and distribution systems 5. Globally recognition with customer base of around 30 million people Weaknesses: 1. Lacks…
Introduction SMRT is Singapore premiere multi-model land transport provider. It provides service such as rail, bus and taxi operation, advertising and engineering services. SMRT corporation ltd was incorporated on 6 March 2000 and was listed on the Singapore Exchange on 26 July 2000(Our business.2016). The SMRT main source of revenue comes from the Mass Rapid Transit (MRT) and Light rail transit, as it has a network of 142 stations across the island and is still under expansion as it is…
VIETNAM Case Study Submitted By: Sonal Suresh CHANDWANI M2 – IBME Table of Contents Foreword 3 Positive aspects of Vietnam 3 Vietnam- Culture, Tradition and Language 5 Intimidations for investing in Vietnam…
Saran Kumar and Dhivya (2014) discusses the study is basically framed by implementing customer based brand equity model in Maggi noodle. This study mainly focused before the banned period of Maggi noodle and how customer’s attitude of brand loyalty is a measure of the attachment that a customer has with a brand. So, this study will help to identify their loyalty level of Maggi noodle with six dimensions (Salience, performance, imagery, judgment, feeling and resonance) of CBBE model. This author…
Advertising is a means to communicate a product, service, or idea to a target audience. Companies use a variety of advertising forms: television, radio, newspapers, magazines, internet webpage's, and word of mouth to send their message to the consumer. Companies use advertising to try to convince the target audience their product is what the consumer needs or is better than what is currently in use or is invaluable for everyday life. The focal point of most advertisements is the product that the…
Suggested Title: Sylvan Microdermabrasion Kit: Why Should you consider investing in it? Suggested Title: Is Sylvan's Microdermabrasion Kit really as good as they say it is? Suggested Title: Get more for your money with Sylvan's Home Microdermabrasion Unit! Offering freebies with skin care products seems to have become the norm. So, it does not surprise anybody when a few extra diamond tips and some filters are thrown in with the MD machine. In fact, most buyers have come to expect these goodies…
360-degree view of the most important information needs of the company. After that, enough funds to do all changes before they change their system. They must accounts for the costs and benefits very well. Developing an accounting systems for information services firm-wide to make sure they have enough money to do all the changes. They need a lot of money to do the changes, for example to do the promotion, membership cards, training to employees and so on. They only can do all this changes when…
EXECUTIVE SUMMARY The sector chosen by my group is Construction sector and the company chosen is Lanco Infratech. This report covers my role in advising the Board of Directors of Lanco Infratech their future strategic decision and suggesting them strategies in promoting their organization’s theme- “Developing Strategy for Business Responsibility and Sustainability”. Lanco Infratech Limited is a 25-year old Indian group, with its business in the domains of Infrastructure, Engineering,…
Directors including Chairman, Morten Karlsen Sorby. The Chief Executive Officer (CEO) cum Managing Director is Mr. Lars-Ake Norling effective since April 1 2015. In Malaysia, there are 11 million customers using Digi as it provides mobile voice, digital services and internet. By its goal of ‘Internet for All’, Digi…
BACKGROUND We visited the industry and interviewed managers of organizations and asked them about the problems faced by the organizations related to Supply Chain. We as a group visited the warehouses of Habib, Meezan and Dalda foods as they are among the leading brands in the market. By interviewing the managers of Meezan and Habib we came to know that the problems in these organizations are not directly related with our field that is supply chain. When we visited Dalda Foods their manager…