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    Case Study Tata Nano

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    positive eye by customers. Tata Motors went from the leading automobile manufacturer and the number 3 passenger vehicle brand in India to a decrease in estimated sales and a deteriorating brand. Multiple factors are taken into account with this decline including the economy, competition increasing, external factors, and the brand. Many of these factors can be tracked to make predictions on how they will affect a company but cannot be fully controlled. The leading problem Tata Motors needs to…

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    Part I. The Hyundai Motor group of South Korea is one of the largest automobile firms in the world. They did not earn this title without great failures, questioning and learning. South Korea has unique customs and political affiliations compared to those in Europe and the Americas, the targets of their global market. The Chung family, who have remained in control throughout the firm's entire existence, have different morals and values with the generational changes in power, causing…

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    Fiat Case Study

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    Fiat’s performance after split-up of JV After splitting up with Tata Motors, Fiat has been facing a really tough time in generating a good number of car sales in India despite their vehicles being very good. It has been operating completely on its own with regards to sales, service and marketing. Earlier, Fiat did come close to 25,000 car sales mark but now, it is now struggling to do half on its own after the split-up of JV. In January 2012, it launched upgraded versions of its existing…

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    Honda Jazz Case Study

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    ABSTRACT Given Articles talks about the automobile industry of India in which Honda Jazz makes a another entry with dual variant cars segment in India i.e. both Diesel as well as Petrol version to compete with cars like Maruti Suzuki Swift and Hyundai Motor Elite i20 in the price range of 5.3 to 8 lakh and India became the first country where Jazz is going to launch a diesel version engine. As in Asia 30% sales of Honda motors is contributed by India so they are very optimistic in investing in…

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    FINDINGS: Volvo India Private Limited one among the leading manufacturers of the construction equipments, import the spare parts needed in the production of their heavy power machinery from their own sibling office situated at Changwon, Korea. The study was based on the imported materials and the amount of custom duty paid by the India office to import materials at the Custom Port or Area.Analysis was done for 10 Bill of Entrys of the 2014, which totally had 1196 spare parts imported overall.…

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    Competitor Analysis Company Market Share (as in August 2014) Maruti Suzuki India Ltd. 47% Hyundai Motor India Ltd. 16% Honda Cars India Ltd. 8% Tata Motors Ltd. 5% Mahindra & Mahindra 6% Maruti Suzuki: Maruti Suzuki India Limited has been highly successful in rural areas and smaller towns in India because of its excellent distribution and service network. It is mainly known for its small car segment with popular model being Swift, Dzire, Alto, Zen and Ritz. It is the largest automobile…

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    3.0 Assessment of corporate reputation on two companies 3.1 Kia Motor Corporation (KMC) Kia Motor Corporation the oldest Korean automobile manufacturer whose headquarters are based in South Korea was founded in 1944 as Hyungsung Precision Industry, a manufacturer of bicycle parts and steel tubing. In 1951, it was named “Kia industries”. The Kia name is derived from Chinese characters: ‘Ki’ meaning “rise up” and ‘A’ meaning Asia interpreted as “Rising out of Asia”. Kia had humble beginnings…

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    Pirelli Case Study

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    Pirelli was founded in 1872 and it’s among the top five leading tyre Manufacturer Company in the world. In 2012 Pirelli signed a joint venture with Indonesian automotive and motorcycle components producer Astra Otoparts. South East Asia is the largest motorcycle market in the world, expanding at double digit growth, Pirelli is looking through this partnership to get a competitive source and a better knowledge of this high potential area. The factory will have a capacity of 7 million pieces…

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    Summary: Jaguar Land Rover

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    Since its acquisition by Tata motors, the performance of the erstwhile fading but iconic British brand Jaguar Land Rover (JLR) has been nothing short of amazing. From being on the verge of turmoil and a looming threat of factory closure coupled with dismal performance in a majority of its markets, JLR was in an extremely precarious position prior to its acquisition. Tata Motors, took the bold decision to saddle itself with a debt of Rs.21,900 crore, an uncomfortable position for a company that…

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    'Nissan's Approach to Supplier Development' From Burnes, B. (2014) 'Managing Change' 6thed. pp.51-55 Nissan's Sunderland assembly plant is the most productive in Europe and produces almost one in every four cars built in the UK. However, when it opted for a UK base in 1984, the company faced a major challenge in bringing its European suppliers up to the same standard as those in Japan. Nissan recognised that European – especially UK – component suppliers fell far short of Japanese standards of…

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