Page 1 of 2 - About 12 Essays
  • Essential Methods Of Persuasion

    According to the ELM, individuals are likely to change their attitude in order to align with what is socially correct. If she is using a different brand of tampon as opposed to Tampax Radiant, she is not doing all that she can do to mask her period and thus “standing out”. In order for the consumer to perform the socially accepted task of hiding her menstrual cycle, she must switch to Tampax; it is framed as an essential choice. Though not all advertisements utilize both routes of persuasion, this campaign serves as an excellent example of a brand marketing through the peripheral and central routes, and thus culminating in a change in attitude and the resulting affect. Though the consumer may have thought of tampons as a basic necessity, branding then turns the act of picking out a tampon in a lifestyle…

    Words: 2114 - Pages: 9
  • Kottex Menstrual Cycle Analysis

    While Kotex and Tampax remain two of the top name brands, Kotex attempted a new tactic in commercialism. Kotex never addressed what their brand can do for customers, but instead attacked other brands’ attempts at gaining customers. Kotex also used humor and directly connected to their female audience by using common images, while still maintaining that emotional connection with the sappy, slow building music that plays. Depending on the maturity of who is watching the commercial, most…

    Words: 1200 - Pages: 5
  • Case Study: Tambrands Overcoming Cultural Resistance

    Case 5- Tambrands Overcoming Cultural Resistance Lydia Fontanez MGMT-539 Dr. Kay Green February 10, 2018 Summary In this case scenario the company Tambrands’s only sell Tampax, which is the best-selling tampon in the world, with 44 percent of the global market. However, the company got concern when its earnings dropped 12 percent accounting for $82.8 million of revenues. According to the article 45 percent of the sales were attributed to the United States market, which was considered…

    Words: 1220 - Pages: 5
  • How Garcia Girls Lost Their Accent Essay

    The girls began exploring their new American culture, and every step they took toward American way, made Mami or Papi upset. In a family of strong Dominican descent, it would upset their parents as they see their children branch away from their culture. As the girls mature, they grow increasingly distant from one another, their parents, and their relatives on the Island. Mami and Papi almost felt as if they were losing touch with their girls, and fragmenting their family. For example, Sandi’s…

    Words: 491 - Pages: 2
  • Proctor And Gamble Company

    The Company offers fabric care products under the brands, such as Ariel, Downy, Gain and Tide. It offers home care products under the brands, such as Cascade, Dawn, Febreze, Mr. Clean and Swiffer. Baby, Feminine & Family Care The Company offers Baby Care products, such as baby wipes, diapers and pants. The Company offers Baby Care products under the brands, such as Luvs and Pampers. The Company offers Feminine Care products, such as adult incontinence and feminine care products. The Company…

    Words: 724 - Pages: 3
  • Shrek Gender Analysis

    Growing up, girls are constantly getting picked on for which sport they should or should not play. For example, men have believed football is only for boys to play. There are a large percentage of girls playing male sports that are told they can’t play because men say that women have such small frames, are emotional, and just not physically superior as men are, which is false because there are girls playing football across the world (Should). For example, in the New York Times, Erin Dimeglio, a…

    Words: 1126 - Pages: 5
  • Eminem's Influence On Society

    society not even acknowledging the issue. An artist that has become very popular in the past decade is Marshal Mathers, who goes by the stage name Eminem. Eminem has become well know for his clever rhymes, unique style, and the fact that he was the most successful white rap artist in modern times. Mathers has also been one of the most infamous rappers of all time due to the content of his songs mostly being very disrespectful to females. Eminem refers to killing or abusing women countless…

    Words: 1159 - Pages: 5
  • MPAA Kills Foul Behavior In Children

    is over after they walk and talk. They seem to think if they keep their child busy, the parents are done. Marjorie J. Hogan, a pediatric clinic found that: In 1999, 41% of families were on-line, and 48% of children boasted a television set in their bedroom. Children 2 through 17 years of age spend an average of 4.35 hours per day in front of a screen (TV, videotape, computer, or video game). Whereas children and adolescents spend an average of 2.46 hours watching television every day, they…

    Words: 1243 - Pages: 5
  • Philosophies Of Communism: Marx And Engels

    consisted of searching and waiting for these basic material goods. Every day, women would go from shop to shop to get items and supplies . It is estimated that a Soviet woman would spend around two hours in line every day of the week. Being a communist nation means that the state decided what goods will be produced, and how much quantity. It also decides which factories will produce specific goods, prices of finished goods, and wages earned for production this was not good for the soviet…

    Words: 1266 - Pages: 6
  • Marketing And Marketing Analysis Of Procter And Gamble

    Consumer understanding helps understand what the market wants. P&G give out multiple surveys a year to better comprehend what it is that the customers will want now and also in the future. Marketing Analysis of Procter and Gamble Product-Market Analysis Procter & Gamble target markets are mainly women in the middle class. They make their products with a high quality at a decent price. They do have a few products for men, which are mainly fragrances that they advertise but the…

    Words: 1471 - Pages: 6
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