2.1 HOTEL BACKGROUND The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand. This brand architecture exercise was a part of their previous launch of The Gateway hotels which is marketed as an Upscale brand. Vivanta by Taj is marketed as an Upper Upscale Brand which is flanked by the Taj in the top-end luxury department. The term Vivanta comes from the term 'bon vivant', which signifies sophistication and appreciation for the good things in life and also from the attributes of vividness and vivacity. Vivanta by Taj is a 5-star hospitality brand positioned in the upper-upscale segment…
Shah Jahan, Taj Mahal, c. 1632-1647. Marble, 580m by 300m The Taj Mahal is a powerful and famous building worldwide and according to Let’s Go, The Taj Mahal is “Featured on signs of a million and one restaurants, T-shirts, and biscuit tins…” (176) The Taj Mahal is famous because of the builder, Shah Jahan’s, sad love story and the “unique beauty” (Bradnock & Bradnock 243) of the architecture. Built with white marble and different stones from across Central Asia, engraved with different floral…
First of all the Egyptian pyramids, to witness how big they actually are and then realize they were built approximately 4,000 years ago is insane. Second is the Taj Mahal, one of the worlds most popular tourist attractions. It was built by Shah Jahan in memory of his favorite wife. The strategies that were followed to build this massive monument set itself apart from any other at the time. The symbolism carved in the walls tell stories about the Empire and the Jahan life. Traveling to see new…
color, the whole neighbors is cover with differnt kind of colors. Last is Independence day. Indian celebrate Independence day on August 15 every years. Sepoy Mutiny in Meerut began Independence movement in 1857. Later in life, Gandhi took over Independence movement in the 2th century with National congress and other political Organization. For Indian people, Independence day is the day to give thanks to the people who fought for freedom of the people. Taj Mahal is one of the most famous…
outlets across India • RS NET : An IT powered system has been implemented to supply stocks to redistribution stockists on a continuous replenishment basis PROMOTION INNOVATIVE PROMOTIONAL CAMPAIGNS FOR LIPTON • As the modern consumers are more fitness centric this company introduced new flavours like camomile , hibiscus and green tea • Lipton yellow label tea announced the entry of its jigsaw puzzle for being the “world’s largest online collaborated jigsaw challenge” available on the online…
found close to one of the sanctuaries. In the 16th and 17th hundreds of years, the Muslim leaders of Kashmir had manufactured various fortifications, one of which is Ramkot to shield the state from warriors. The fortress is situated on the inverse side of the Mirpur town and one need to cross Mangla Lake on watercraft to reach there. 10 minutes go by street from Mirpur prompts Sukhian and close-by armed force water games club from where vessels are accessible for access to Ramkot Fort. It…
The medieval city of Fatehpur Sikri Introduction Fatehpur Sikri is a town located in Agra, India. This complex palace was built by Mughal emperor jalal'ud-Din Muhammad Akbar son of Humayun. Fatehpur Sikri is a famous monument in India that attracts a lot of tourist from all over the world. It is located 120 miles away from the Delhi which is the capital of India. After the Mughals invaded India in the 16th century, they captured a large area of the country and ruled it for more than 300 hundred…
Post du Gard contains semicircular construction with three tiers of arches. The arches are supported by the stone below them. With these characteristics, the Pont du Gard can be classified by a round arch vault construction technique. Taj Mahal The Taj Mahal, also called the crown of palaces, is a mausoleum located in Agra, Uttar Pradesh, India. The initial purpose of the Taj Mahal was a burial tomb for Mughal emperor Shah Jahan’s beloved wife, Mumtaz Mahal. Including part of her name for the…
I was not able to explore the country’s rich history. I visited many historic sites, including some of the most famous buildings in the world, The Taj Mahal. I also visited other monuments while on my visit. I have learned a lot about the history of India, which is full of different cultures. Throughout my visit to India, I came to realization that these places hold a tremendous amount of historical background and the fact that they are still standing is remarkable. When I went to Taj Mahal,…
straining and helping to develop local infrastructure and economy. Three major economic areas that tourism contributes to are accommodations and hospitality, transport, and souvenir industry. While putting a draw on transportation, tourism can also help drive the development of additional public transportation and airports. Developing railways between India’s larger provinces to deal with heavy tourism traffic benefits citizens and industries of India as well. Infrastructure is vital for a…